SENIOR BRAND COMMUNICATIONS EXECUTIVE

Job Purpose 

An integral member within Brand Communications team, your role directly impacts PEDRO’s brand reputation while your day-to-day effort is key in maintaining consistent awareness for PEDRO main and capsule product launches. You will also be involved in shaping PEDRO’s corporate profiling framework which will include working closely with Charles & Keith Group Communications team as well as play a role in communicating brand-level sustainability efforts. As part of the branding team as well, your role will be to assist with activating Brand Governance and maintaining Brand Guidelines in all external communications. 
 

Responsibilities 

Consumer PR 

• Working closely with key markets e.g. SG, US, Taiwan and APAC to ensure consistent coverage in relevant fashion publications 

• Liaising directly with Singaporean and global media for publication coverage. 

• Crafting key product narratives and accompanying assets 

• Identifying and engaging international influencers to co-create and deliver brand content 

• Supporting the planning and the coordination of regional level marketing events 

• Coordination with Markets for any global press event 

• Planning of brand-level activities for market level execution 

Corporate Communication 

• Oversee content on employer-branding related communication channels 

• Identifying and maintaining communication message house 

• Identifying media opportunities for key stakeholders 

• Liaising Charles and Keith Group for Group-related communication activations 

• Compilation of communication reports 

Branding 

• Managing the full development of Corporate Identity collaterals such as packaging, Gift-with-Purchase etc. 

• Leading and executing brand collaboration projects 

• Ensuring the rightful use of logo on all assets both physical and updating CI guide when necessary 

• Maintaining and updating brand guidelines that are used for all communication efforts 

Requirements 

• 2-4 years of experience in media-relations both corporate and consumer communications 

• Agency or in-house background 

• Experienced in influencer-relations 

• Dealt with creative assets e.g. CI guide, branding guidelines 

• Strong writing skills 

• Great presentation capabilities 

• Proficient in Microsoft Office 

• Big interest in fashion and keeps up-to-date with what’s trending and necessary 

• Degree in Communications-related programs 

• An active network of stylist and media contacts will be advantageous