Own end-to-end product workstreams across Astro’s consumer platforms, from strategy, customer research, and business cases through specifications, UAT, launch, and optimization. Analyze product metrics, conduct competitive research, support GTM planning, and coordinate cross-functional delivery with Technology, CX, Content, Marketing, and Operations teams.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Job Description
The Product Strategy & Management team drives product direction and development across Astro's consumer platforms and services. Spanning core products such as Astro U-Boxes, Streaming Apps and others. The team oversees products from the Astro PayTV, Astro Fibre and Enterprise businesses. We're looking for a Senior Associate to own product workstreams end to end — from strategy and research through execution and launch.
Key Responsibilities
- Support the development and execution of product strategies across Astro's consumer product portfolio, from problem framing through launch
- Gather customer, market, and business insights to identify opportunities for product enhancement and growth
- Translate business requirements into clear product specifications and support the end-to-end delivery process
- Monitor product performance, analyse key metrics, and recommend improvements to drive customer engagement and business outcomes
- Conduct competitive benchmarking and industry research to support strategic decision-making and roadmap planning
- Prepare business cases, performance reports, and management presentations for key stakeholders
- Support go-to-market (GTM) planning and execution, including launch readiness, stakeholder alignment, customer communications, and performance tracking
- Coordinate and support UAT and Beta testings, ensuring business requirements are met and customer experiences are validated prior to release.
- Support product launches, feature rollouts, and continuous optimisation initiatives
- Work with cross-functional teams including but not exclusive to: Technology, CX, Content, Marketing, and Operations to deliver product initiatives
What We're Looking For
- 3-6 years of experience in Product Management, Product Strategy, or a related function — media, telco, or tech preferred
- Bachelor's degree in Business, Engineering, Technology, Marketing, Data Analytics or a related field
- Passionate about consumer technology and products
- Strong analytical, problem-solving, and stakeholder management skills.
- Sharp written and visual communication
- Experience with, or strong aptitude for, data-informed decision making (metrics, research, testing)
- Experience coordinating cross-functional projects and delivering customer-facing products
- High attention to detail
- Comfortable owning a workstream independently while staying aligned to broader team strategy
- Familiarity with Agile ways of working, UAT processes, and product launch/GTM activities
- Experience in digital products, media, telco, streaming, or subscription-based businesses is an advantage
REQUIREMENTS:
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