About tvScientific
We are the first CTV advertising platform purpose-built for performance marketers. For game developers and publishers, we bridge the gap between massive TV reach and granular User Acquisition (UA) metrics. Built by ad-tech veterans, our platform combines media buying, optimization, and MMP attribution to help gaming brands automate CTV campaigns, drive app installs, and maximize Return on Ad Spend (ROAS).
Join the tvScientific team as a Senior Account Manager (Gaming), where you'll lead strategic client relationships for gaming and app clients, drive revenue growth, and ensure client success on our cutting-edge platform.
As a Senior Account Manager on our team, you'll be responsible for managing a portfolio of key client accounts, developing and executing strategic account plans, and driving revenue growth through upsell, cross-sell, and retention initiatives. You'll leverage your expertise in performance marketing and CTV advertising to deliver exceptional value to our clients, exceed revenue targets, and contribute to the overall growth and success of our organization.
To excel in this role, you’ll need expertise in launching, managing, and optimizing campaigns across diverse digital media platforms, especially CTV advertising. Your experience should focus on digital media and advertising, emphasizing performance marketing principles. Proficiency in using Measurement and Attribution Platforms (MMPs) and supporting tools, like Google Analytics and AppsFlyer, is also required.
What you'll do:
- Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
- Launch and optimize programmatic CTV campaigns to hit strict CPA, CPI, and ROAS targets.
- Develop account plans, identify whitespace opportunities, and secure incremental budgets through data-driven QBRs.
- Act as the primary strategic consultant for game publishers, educating them on the power of CTV for player acquisition and retention.
- Dive deep into campaign performance and conversion funnels to extract actionable insights for your clients.
- Work closely with sales, product, and AdOps teams to ensure seamless campaign launches and custom integrations.
- Mentor junior account managers and help build the playbook for our growing gaming business line.
- Harness AI insights to create personalized, data-backed recommendations and reports, helping clients stay ahead of trends and maximize their Pinterest strategies.
- Continually learn and adopt new AI-powered solutions, sharing best practices and innovations with clients and the team to drive better outcomes.
What we're looking for:
- 5+ years in performance marketing or account management, with a strong focus on the gaming industry.
- Deep understanding of the game development lifecycle, user acquisition strategies, and player monetization models.
- Hands-on expertise with Mobile Measurement Partners (MMPs like AppsFlyer, Adjust, Branch) and biddable media platforms.
- Strong ability to analyze metrics (CAC, LTV, churn) to build compelling wrap decks and optimization strategies.
- Exceptional ability to build rapport with studio executives, navigate complex relationships, and confidently present campaign strategies.
- Ability to harness AI insights to deliver tailored recommendations and reporting, helping clients understand trends and seize new opportunities on platforms like Pinterest.
- Openness to adopting new AI tools and staying current with AI trends that can create value for clients and internal teams.
- Business proficiency in Mandarin and English is a must.
- You May Also Have:
- MBA or advanced degree in business or related field.
- Experience working with enterprise-level clients or agencies, managing complex accounts and large budgets.
- Certifications or training in digital advertising platforms, performance marketing, or related disciplines.
Relocation Statement:
- This position is not eligible for relocation assistance.
In-Office Requirement Statement:
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office.
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