Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
More About the Role
We are lookng for a Senior Account Executive to join our dynamic team, where you’ll play a key role in driving client success through strategic media relations, integrated strategies, and effective communication. In this role, you’ll lead public relations campaigns, work closely with clients, and collaborate with the team to develop impactful strategies. You’ll have the opportunity to mentor junior team members, shape creative ideas, and grow client relationships while working in a fast-paced, team-oriented environment.
What You’ll Do
- Be the go-to person for your client, ensuring projects are completed quickly, efficiently, and accurately while maintaining clear communication at all times.
- Understand what it takes to develop impactful integrated communications strategies and contribute to building, evaluating, implementing and measuring integrated communications plans to meet client objectives and drive revenue.
- Don’t just work on brands, be immersed in them. Sign up for feeds and publications that explore and dissect brand campaigns, strategies, successes and failures.This will only add value to your thinking. Lead research projects.
- Master the art of storytelling to shape interesting, timely and relevant client stories. Oversee development of press materials, press events and media results reports. Strategize storytelling around the media landscape – including editorial calendars, media moves programs, and subscribing to media newsletters.
- Oversee content development across digital channels and social media platforms, ensuring alignment with brand strategies and audience engagement.
- Learn the art of brainstorm facilitation and how to inspire, gather, identify and develop meaningful concepts based on consumer insights or human truths. When not facilitating, actively participate in brainstorms.
- Mentor junior team members, fostering their growth through coaching, feedback, and ongoing support, while contributing to the overall success of the team.
Experience that Contributes to Success
- Proven experience in public relations or media relations, with a track record of developing and executing media strategies.
- Ambitious, creative, curious and energetic, with outstanding written and verbal communication skills; ability to craft clear, impactful messages for clients and stakeholders.
- Experience cultivating media and influencer relationships, pitching stories, and monitoring coverage to deliver results.
- Familiarity with current digital marketing trends, social media platforms, and analytics tools.
- Ability to think strategically, offering insights and creative solutions to client challenges.
- Experience in managing multiple projects, prioritizing tasks, and ensuring deadlines are met without compromising quality.
- Proactive in identifying opportunities for business development and growth, with experience assisting in new business pitches and case studies.
- Strong leadership skills with the ability to mentor and guide junior team members toward success.
- Have a self-starting, entrepreneurial approach to work, and embrace a Growth Mindset.
- Have a point-of-view and share it vocally.
- Be a team player that actively particpates in our culture of kindness, believe in personal leadership, and embrace situational and transformative leadership.
How We’ll Support You
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, flexible work arrangements to support work-life integration, a vibrant and inclusive company culture fostering collaboration and innovation, and competitive compensation and benefits packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
For more information, visit www.bursonglobal.com
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