As the SDR Campaigns Manager, you will manage SDR content, lead campaigns, and collaborate cross-functionally to enhance sales performance.
Darktrace has more than 2,500 employees located globally. Founded by mathematicians and cyber defence experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption.
For over a decade, Darktrace has pioneered a proactive, AI-native approach to security. Our roots lie deep in innovation. The Darktrace AI Research Centre based in Cambridge, UK, has conducted research establishing new thresholds in cybersecurity, with technology innovations backed by over 200 patents and pending applications.
Today, Darktrace is a global leader in cybersecurity AI, delivering the essential cybersecurity platform to protect organisations today and for an ever-changing future.
Job Description: SDR Campaigns Manager - APAC
We are looking for an individual with high operational command of prospecting and understanding of pipeline generation who is detail-oriented, has a creative mindset, a high proficiency with written communication, and a good understanding of SDR/Marketing/Sales collaboration and tools.
You can view more about our SDR Academy here: https://darktrace.com/sdr-academy
Responsibilities
You will own the SDR Content and Campaigns Execution Plan for your region as guided by Darktrace leaders across Sales, Marketing, and our SDR Academy departments.
A. SDR CAMPAIGNS EXECUTION & PERFORMANCE ACCELERATION
- Be the single liaison for cross-functional teams to collaborate on SDR campaigns and execution
- Collaborate with revenue marketing, field marketing, product marketing, channel marketing, sales, revenue operations, and SDR leaders on campaign requests, content, and results
- Manage the SDR outbound campaign calendar, prioritisation of campaigns and updates to stakeholders
- Work closely with the SDR leaders and SDR Operations to ensure campaigns and messaging are targeted at the right personas/accounts and track results on campaign conversion
- Update key stakeholders on messaging insights, campaign, and content performance, and results
B. SDR CONTENT STRATEGIST
- Responsible for the entire SDR Salesloft library and content strategy for your region (including all outbound and inbound use-cases)
- Create cadences, templates and snippets following best-practices while ensuring high conversion rates and low unsubscribes
- Audit content, analyse reply sentiment, and run A/B testing to ensure messaging, links and attachments are up-to-date and relevant
- Collaborate with relevant stakeholders to add additional content
- Define content for objection handling, competitive nuggets, vertical references, etc.
C. SDR BEST PRACTICE COACH
- Support the global SDR Trainers with local sessions on SDR process & best practices
- Create and update learning content to always align to new SDR tools, campaigns, initiatives etc.
- Support APAC Onboarding team with SDR-only topics & training sessions
- Ensure SDRs prospecting execution aligns with best in class strategy and intended SalesLoft cadences
Required Experience
- Tools Experience: Salesforce, Outreach or Salesloft, LinkedIn Sales Navigator, MS Excel (or equivalent)
- SDR experience or a similar pipeline generation function
Preferred Experience
- Tools Experience: Zoominfo, LeadIQ, G2
- SDR Manager experience, content writer, Outreach/Salesloft administration, project management, any type of prior sales or marketing role involving prospecting at scale, any type of role requiring working cross-functionally
#LI-Hybrid
Top Skills
G2
Leadiq
Linkedin Sales Navigator
Excel
Outreach
Salesforce
Salesloft
Zoominfo
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