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The Sales Operations Director will optimize sales processes, support sales leadership with data-driven insights, and improve effectiveness through strategic initiatives in the APJ region.
Who is Sonar?
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
Job Overview
The Sales Operations Director, APJ will be an integral member of the Revenue Operations team, and will also partner closely with Sales, Customer Success, and Marketing teams to support Field Sales and Sales Leadership in APJ through Go-To-Market Planning, Sales Process Optimisation, CRM System & Implementation, and driving operational initiatives to increase sales productivity and efficiency. This role will be critical support to the VP/GM of Sales APJ and will be tasked with improving sales effectiveness in the region. This team member will implement measurable processes to improve sales & marketing efficiency and will support sales leadership by producing actionable reporting and analysis to drive day-to-day strategy and tactics.
Key Responsibilities
- Act as a trusted advisor to the Sales Leadership team in AMER, as well as the broader global GTM Team.
- Support leadership in executing strategic sales initiatives, ensuring alignment with company objectives and driving overall growth.
- Develop and manage sales forecasting, pipeline and performance analysis using key metrics to drive accuracy, efficiency, and data-driven decision-making.
- Analyse pipeline health, implement best practices, and enhance sales processes for scalability, consistency, and improved sales effectiveness.
- Implement best practices to enhance repeatability, scalability, and operational excellence within sales processes.
- Lead sales capacity planning, territory management, quota setting, and compensation planning while driving initiatives to support new business, upsell, and cross-sell opportunities
- Structure and evaluate business problems, design and implement actionable recommendations and track success metrics
- Provide business analysis and insights for QBRs, leadership meetings, and strategic discussions, collaborating across Sales, Marketing, and Customer Success teams.
- Effectively manage and adapt to evolving business structures, processes, and priorities while fostering collaboration and innovation.
Strategic Partner To Sales Leadership
Forecasting, Analytics & Performance Management
Sales Process Optimisation & Standardisation
Annual Planning & Revenue Growth Programs
Executive & Cross-Functional Support
Change Management & Adaptability
Qualifications
- 5+ years of experience in sales operations, data analysis, or a related field (preferably within a B2B environment)
- People that are currently IC’s or managers willing to move into an IC role for the medium term (i.e. 1+ years)
- Proven success in driving operational excellence
- Coming from working directly with Sales Leaders, supporting everything from Sales forecast, operational rigour, building Salesforce reports, and running day-to-day analytical requests
- A strong mix of business, strategy and analytical capability
- Owner mindset, with excellent collaboration skills and an ability to dive deep and navigate through ambiguity
- High motivation for continuous improvement and ability to drive impact
- Understanding of and ability to articulate trends in churn, expansion, ARR, LTV, CAC, etc.
- Significant experience working with Salesforce, Google Sheets/Excel & Tableau
- Superior organisational and analytical skills
- Ability to independently identify problems, propose solutions and execute on those solutions
- Located in Austin, willing to come into the office at least 3 days a week
- Experience working with a SaaS company; high growth startup experience
- Experience working in a high-volume, PLG, or inbound-demand Marketing and Sales GTM funnel
- Experience working in multinational organisations
- Bachelor's degree in Business Management or Finance concentration
Preferred Skills:
We Value Diversity, Equity, and Inclusion:
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.
Top Skills
Excel
Google Sheets
Salesforce
Tableau
Sonar Singapore Office
Sonar Singapore Office Office
7 Straits View #19-05 Marina One East Tower , Singapore, 018936
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