Retention Manager

Posted 10 Hours Ago
Be an Early Applicant
Singapore
Senior level
Software • Travel • Financial Services
The Role
The Retention Manager will develop and execute strategies to maximize customer lifetime value, foster loyalty, and reduce churn. Responsibilities include overseeing loyalty marketing and customer relationship management, designing personalized journeys, and leading retention campaigns. The role demands strong analytical skills and a proven track record in customer retention and loyalty programs within the OTA or e-commerce industry.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

We are seeking a strategic, results-driven Retention Manager to lead customer retention initiatives within our Sales & Marketing team at Traveloka. In this role, you will play a critical part in maximizing customer lifetime value (CLV) by developing and executing strategies that foster customer loyalty, improve engagement, and reduce churn in the highly competitive online travel industry.

You will work cross-functionally with teams in Sales, Marketing, Customer Service, and Data Analytics to design personalized customer journeys, deliver impactful retention campaigns, and optimize the post-purchase experience for travelers.

Key Responsibilities:

  • Accountable for retaining and cultivating existing customers

  • Oversees loyalty marketing and customer relationship management (CRM)

  • Strategize and drive cross-sell strategy and execution.

  • To design loyalty, incentives, user marketing programs (cross-sell, upsell) to generate more higher value users

  • To ensure the quality of our customers, Retention and Loyalty Program

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Requirements

  • Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.

  • Proven track record of developing and executing successful retention strategies that drive measurable business results.

  • Experience in CRM web marketing and in App, as well as loyalty marketing

  • Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.

  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.

  • Leadership experience, with a demonstrated ability to build and manage high-performing teams.

  • Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.

  • Experience in budget management, with a focus on maximizing ROI and customer lifetime value.

  • Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.

  • Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

CRM
Data Analytics
Marketing
The Company
3,089 Employees
On-site Workplace
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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