foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionAbout the Opportunity
Are you analytical, resourceful, and energized by solving complex growth problems in a tech environment? foodpanda is looking for a data-savvy and impact-driven Retention Analyst to join our regional Marketing team. In this role, you’ll take ownership of our customer retention strategy—managing budgets, modeling performance, and uncovering actionable insights to drive long-term customer value. Working closely with local markets and cross-functional partners in 17 markets across APAC and Europe, you’ll play a key role in maximizing and unlocking new marketing levers that keep our customers engaged.
What You’ll Be Doing
- Manage and optimize marketing incentive budgets, ensuring investments deliver sustainable ROI and drive measurable customer growth.
- Develop and monitor key performance metrics to track retention and growth across markets, guiding local teams toward achieving their targets.
- Establish strategic performance frameworks and KPIs to help local teams optimize incentive investments, aligning efforts with growth goals and budget efficiency.
- Collaborate with regional and local teams to design, test, and implement growth levers—including incentive strategies, retention tactics, and CRM engagement experiments—that support long-term customer engagement.
- Translate experimental results and performance analyses into actionable business insights, ensuring successful rollout and knowledge sharing across markets.
- Conduct deep-dive analyses to uncover key drivers of customer retention, applying a structured, impact-first approach that prioritizes high-leverage opportunities and efficient problem solving.
2-4 years of experience in growth, consulting or analytics, ideally in tech, e-commerce or digital platforms, with strong business acumen. Prior experience in marketing is ideal but not necessary.
Strong financial or commercial analysis skills with experience building models, interpreting performance data, and deriving actionable insights, including designing A/B tests from identified customer or business problems.
Comfortable working with budgets, setting KPIs, and tracking against performance goals.
Strong proficiency in Excel or Google Sheets is required; familiarity with Tableau and SQL is a plus.
Strong verbal and written communication skills. Able to prepare well laid out, easily understood analysis and written presentations.
Organized, detail-oriented and solution-focused mindset. Experience in proactively driving new initiatives and projects.
Fluent in English, and comfortable engaging with a wide range of stakeholders in a fast-paced, matrixed and international environment.
