Drive commercial growth across Singapore and ASEAN by retaining accounts, securing new B2B business, and promoting industrial pump products to OEMs and distributors. Manage customer relationships, proposals, negotiations, technical inquiries, forecasts, KPIs, and territory strategy. Coordinate with European headquarters, represent the company at regional trade shows, recommend product and market opportunities, and complete onboarding in Europe. The role is based in Singapore and requires approximately 65% regional travel.
Our client is an established European manufacturer and a global leader in the design, manufacture, and distribution of centrifugal pumps and liquid ring vacuum pumps, with a strong footprint in the food, chemical, and wastewater industries. As part of a strategic expansion into Asia, the company is establishing its Singapore operations and seeking a Regional Sales Manager to drive commercial growth across the ASEAN region.
The role
Reporting to the Sales Director at the company’s headquarters in Europe, the Regional Sales Manager acts as the primary field sales representative across the ASEAN region, covering Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
The successful candidate will develop deep customer relationships, drive new and continued product sales, and maintain the technical knowledge required to engage substantively on product specifications and customer requirements. The role combines field sales, account management, technical advisory, and strategic territory development.
Key responsibilities
Commercial development
- Develop and implement customer strategies aligned with the company’s global and regional business plans.
- Ensure retention of existing accounts and secure new business across the ASEAN territories in line with Business Plan targets.
- Promote the product lines through direct engagement with original equipment manufacturers (OEMs) and distributors.
- Prepare quotes and proposals that maximise customer-perceived value and align with Business Plan guidelines.
- Negotiate commercial agreements within the terms established by headquarters.
- Technical and customer engagement
- Analyse customer specifications and requirements, liaising with the presales engineering team at headquarters for further evaluation where needed.
- Serve as the primary point of contact for customer enquiries, product issues, and corrective actions.
- Respond with commitment and sensitivity to the needs of both internal and external customers, promoting a quality and continuous-improvement mindset.
Reporting and coordination
- Prepare regular reports on sales activities, expenses, forecasts, KPIs, and territory performance.
- Attend monthly sales meetings with headquarters in Europe.
- Represent the company at industry exhibitions and trade shows across ASEAN.
- Recommend product improvements, new product opportunities, and market-penetration strategies to the headquarters Sales Director.
What we are looking for
Education
- University degree (Bachelor’s or Master’s) in Mechanical Engineering, or in Business Administration with substantive experience in mechanical or hydraulic design, or technical support.
- Formal commercial and account management training is an advantage.
- Experience
- A minimum of 5 years’ experience in a sales, technical, or engineering role within industrial pumps or adjacent markets (food processing equipment, chemical processing, water and wastewater treatment, or similar).
- Proven track record of managing B2B sales cycles with OEMs and distributors across multiple markets.
Languages
- Business fluency in English is essential, as it is the primary language of internal communication and of commercial engagement across the region.
- Given the ASEAN coverage, working knowledge of one or more regional languages — Bahasa Malaysia or Bahasa Indonesia, Mandarin, Vietnamese, or Thai — will be considered an advantage.
Personal attributes
- Ambitious, with strong personal drive and ownership.
- Excellent communication and interpersonal skills.
- Analytical, with a creative and solution-oriented mindset.
- Fact-based and risk-balanced decision-maker.
Other requirements
- Based in Singapore.
- Available for extensive regional travel (approximately 65%).
- Able to undertake an initial 3–4 weeks of onboarding and product training at the company’s headquarters in Europe.
What is on offer
A pivotal role within a well-established European manufacturer entering a new phase of regional growth. The successful candidate will shape the company’s ASEAN commercial presence from the ground up, work closely with a specialised European engineering team, and operate with meaningful autonomy across a diverse regional portfolio. Competitive compensation package, commensurate with experience.
Timeo-Performance Pte Ltd
IMD International Search Group - Asia Partner
138 Market Street, CapitaGreen #24-01, Singapore 048946
EA Licence: 21C0685 EA personel number: R1103259
Timeo-Performance is committed to fair and merit-based recruitment. We consider all qualified applicants regardless of age, gender, marital status, family responsibilities, race, religion, nationality, or disability, in line with the Tripartite Guidelines on Fair Employment Practices and the Workplace Fairness Act.
Timeo-Performance Singapore Office
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