The Assistant Manager will lead D2C eStore SMB channel strategy, driving sales initiatives, partnerships, and campaign execution to enhance revenue growth in the SEAO region.
Position Summary
To formulate and spearhead regional Direct-to-Consumer (D2C) eStore channel strategy and revenue growth within the SEA & Oceania (SEAO) region. This includes engaging with regional stakeholders and subsidiaries in the countries, tracking and driving eStore SMB sales inclusive of baseline monthly revenue, campaigns, to ensure success. The role also requires close and regular interface with local teams to grow the business.Role and Responsibilities
- Lead D2C eStore the SMB channel to grow sales via strategic initiatives; map and identify global/regional partners, assist SEAO subsidiaries in building relationships
- Develop GTM plans, strategies, and tactics for key verticals and segments in the region
- Evaluate partners' growth potential and categorize according to engagement/development plan
- Drive partner user sign-ups and engagement using effective marketing/sales strategies/campaigns
- Create targeted campaigns, collaborate with teams/stakeholders to generate leads
- Collaborate with internal stakeholders and subsidiaries across SEAO to secure support, and commitment to plans, targets, and initiatives
- Demonstrate understanding of e-commerce landscape/business management/product/online channel strategy to develop strategic plans, including key initiatives/operating plans with clear goals/execution plans/metrics, driving business growth
- Structure and lead projects/initiatives, including e-store backend operations/end-to-end process definition/optimization, identifying/new value-added services supporting execution/incubation
- Conduct regular checks on Samsung eStore platforms ensuring optimal shopper journeys/brand compliance making relevant recommendations to local subsidiaries
- Deliver interim/final reports on partner performance including web analysis/KPI evaluations
- Support planning and implementation of regional campaigns for Samsung.com eStore
Skills and Qualifications
- Degree holder with at least 5 years of relevant working experience in e-commerce/sales within the online space. Preferably experienced in B2B with expertise in partnership programs
- Knowledge of e-commerce/digital marketing, with experience managing SMEs is advantageous
- Excellent communication skills to manage relationships with subsidiaries, drive consensus, execute across teams/functional counterparts
- Comfortable working in a fast-paced/matrixed organizational structure
- Ability to thrive in collaborative environments under pressure, and multiple priorities
- Time-management abilities prioritizing tasks effectively adhering to due dates
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Top Skills
Digital Marketing
E-Commerce
Online Channel Strategy
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