The Regional Channel Manager will drive the Direct-to-Consumer (D2C) eStore strategy in the SEA & Oceania region to enhance revenue growth. Responsibilities include leading sales initiatives, developing go-to-market plans, managing partnerships, and optimizing e-commerce operations to ensure a seamless customer experience.
Position Summary
To formulate and spearhead regional Direct-to-Consumer (D2C) eStore channel strategy and revenue growth within the SEA & Oceania (SEAO) region. This includes engaging with regional stakeholders and subsidiaries in the countries, tracking and driving eStore EPP/SMB sales inclusive of baseline monthly revenue, campaigns, to ensure success. The role also requires close and regular interface with local teams to grow the business.
Role and Responsibilities
- Lead D2C eStore channel (EPP/SMB) to grow sales via strategic initiatives; map and identify global/regional partners, assist SEAO subsidiaries in building relationships
- Develop GTM plans, strategies, and tactics for key verticals and segments in the region
- Evaluate partners' growth potential and categorize them according to engagement/development strategies
- Drive partner user sign-ups and engagement using effective marketing/sales strategies/campaigns
- Design customized product lineup/pricing, create targeted campaigns, collaborate with B2B teams/stakeholders to generate SMB leads
- Negotiate regional partnerships with market leaders, aggregators, and global corporations to expand customer/partnership base
- Collaborate with internal stakeholders (Suwon office, Regional PM, PR, CM, etc.) and sales subsidiaries across SEAO to secure support/commitment/investment to plans/initiatives
- Demonstrate understanding of e-commerce landscape/business management/product/online channel strategy to develop strategic plans, including key initiatives/operating plans with clear goals/execution plans/metrics, driving business growth
- Structure and lead complex strategic projects/initiatives, including e-store backend operations/end-to-end process definition/optimization, identifying/new value-added services supporting their execution/incubation to deliver best-in-class customer experiences
- Conduct regular checks on Samsung e-store merchandising on online platforms ensuring optimal shopper journeys/brand compliance making relevant recommendations to local sales subsidiaries
- Deliver interim/final reports on partner performance including web analysis/KPI evaluations
- Support planning/implementation of regional campaigns for Samsung.com e-store with Suwon office, Regional, and subsidiary stakeholders
Skills and Qualifications
- Degree holder with at least 7 years of relevant working experience in e-commerce/sales within the online or B2B space. Preferably experienced in B2B BD with expertise in partnership programs
- Knowledge of e-commerce/digital marketing, with experience managing SMEs is advantageous
- Expertise in developing strategies/plans and executing key initiatives/programs to drive online business growth
- High-energy individual comfortable working in a fast-paced/matrixed organizational structure (responsible for overseeing a product group/subsidiaries)
- Excellent communication skills to manage relationships with subsidiaries, drive consensus, execute across teams/multifunctional organizations/hierarchical levels
- Strong project management skills, capable of handling budgets/deadlines/multiple projects while meeting sales targets
- Exceptional verbal/communication skills engaging with prospects efficiently
- Ability to thrive in collaborative environments under pressure, juggling multiple priorities simultaneously
- Outstanding time-management abilities prioritizing tasks effectively adhering to timelines
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Samsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom: Samsung Electronics Announces New Environmental Strategy – Samsung Global Newsroom
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