Lead regional B2B marketing for Display Solutions across eight markets. Responsibilities include executing integrated demand-generation campaigns, supporting ABM and sales pipeline growth, managing budgets and agencies, coordinating with sales and local teams, using marketing automation and AI tools, analyzing campaign performance, and advising subsidiaries on marketing plans and budgets.
Position Summary
We are looking for a proactive and results-driven B2B Marketing Manager to join our Regional Center of Excellence (COE), supporting 8 markets across the region. This role is responsible for driving demand generation, supporting sales growth, and ensuring consistent marketing execution across multiple markets through close collaboration with regional stakeholders and local teams.This role will cover the Display Solutions Business for the region.
Role and Responsibilities
- Lead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.
- Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.
- Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.
- Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.
- Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.
- Advise and assist local subsidiaries with their quarterly marketing plans and budgets.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline.
- Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment,
- Proven experience in demand generation, digital marketing, marketing automation, and lead management.
- Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement.
- Experience managing marketing budgets, external agencies, and cross-functional projects.
- Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution.
- Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets.
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