Product Propositions Lead

Key Responsibilities

1. Proposition Strategy & Development

• Lead the design of customer-centric product value propositions, grounded in customer insights, segmentation, and distributor feedback
• Translate product features into clear, differentiated positioning vs. internal and competitor offerings
• Ensure consistent messaging across all customer-facing and distributor-facing materials

2. Go-To-Market Orchestration

• Own end-to-end GTM strategy and execution, ensuring strong adoption across channels (Agency, Banca, etc.)
• Lead GTM workshops and establish weekly/monthly execution cadence across stakeholders
• Drive alignment across Product, Marketing, Distribution, and Training teams to ensure coordinated launch

3. Sales Enablement & Content Leadership

• Oversee development of sales proposition decks, pitchbooks, and customer-facing materials
• Ensure all materials are:
  • Structured with strong narrative flow (hook → value → proof → close)
  • Translated into layman, customer-friendly language
• Drive training (TTT, launch enablement) at launch to ensure high-quality adoption by distributors

4. Cross-Functional Coordination

• Lead collaboration across Product Development, Marketing, Distribution, and Operations
• Facilitate workshops and maintain a tight feedback loop with frontline channels for continuous improvement
• Ensure messaging accuracy while maintaining commercial effectiveness and compliance

5. Team Supervision (Team of 2 to 3)

• Provide day-to-day direction, coaching, and quality assurance for proposition and GTM deliverables
• Allocate workstreams across launches, enhancements, and BAU support
• Build team capability in storytelling, commercial thinking, and stakeholder management

Key Deliverables

• Product customer value proposition (for business case and launch readiness)
• Coordination for customer testing outputs & distributor focus group insights
• Go-to-market workshops and ongoing execution cadence
• Customer-facing sales proposition decks
• Training materials (TTT / launch) and sales enablement content
• Product pitchbooks / proposition summaries

Required Skillsets

Core Capabilities

• Strong proposition design & storytelling
• Ability to simplify complex product mechanics into customer-friendly language
• Commercial acumen with clear understanding of customer needs and distribution drivers

Go-To-Market & Execution

• Experience in GTM planning and multi-channel execution
• Ability to drive structured launch cadence and stakeholder alignment
• Strong program management and prioritization

Stakeholder & Leadership Skills

• Excellent cross-functional collaboration across Product, Marketing, Distribution
• Confident facilitator of workshops and senior stakeholder discussions
• Proven team leadership and coaching capability

Sales Enablement

• Deep understanding of sales journey and distributor pain points
• Ability to design effective sales tools, training, and content that drive adoption

Success Measures

• Quality and consistency of proposition across channels
• Speed and effectiveness of GTM execution
• Adoption and usability of sales materials by distributors
• Positive feedback from frontline and stakeholders
• Contribution to product launch success and commercial outcomes

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].