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Samsung Electronics

Product Marketing Manager

Posted 20 Days Ago
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In-Office
Singapore City
Mid level
In-Office
Singapore City
Mid level
Responsible for driving market share and profitability for the tablet business, managing product life cycles, analyzing competitors, and executing go-to-market strategies.
The summary above was generated by AI

Position Summary

This role is responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment.

Role and Responsibilities

  • Responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment. 

  • Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive customer service plans and initiatives as a differentiator to increase Proud To Own and brand loyalty.

  • Analyze competitors, market trends and identify gaps to grow market share for Tablets

  • Plan product roadmap, Pricing strategy with HQ and communicate to all internal stakeholders and external customers.

  • Responsible for go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans.

  • Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation

  • Bridge between HQ and SAPL to ensure product & pricing needs and requests are met.  Must be a strong communicator.

  • Work closely with Key Account Managers to drive sell out and execute co marketing campaigns with channel partners

  • Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung IM products.

Skills and Qualifications

  • Experienced professional with relevant working experience in Product Management/Marketing
  • Have strong commercial sense and analytical mind
  • Must be a team player and strong influencing skills
  • Good communication and interpersonal skills
  • Proficient with MS PowerPoint, Excel, and Word
  • Excellent communication & collaboration skills

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Top Skills

Excel
Ms Powerpoint
Word

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