Drive market share, revenue, and profitability for the Digital Appliances business through product portfolio, lifecycle, pricing, launch, forecasting, and go-to-market strategies. Manage market performance, product roadmaps, channel plans, inventory, end-of-life transitions, and cross-functional execution across Sales, Marketing, Retail, Supply Chain, Finance, and Service teams.
Position Summary
This role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets.Role and Responsibilities
Business and Growth Strategy- Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets.
- Translate market insights and business priorities into action plans across products, channels and customer segments.
- Identify new opportunities to strengthen competitiveness and market leadership.
- Monitor market share, sell-out performance, competitor activities and consumer trends.
- Identify performance gaps and recommend timely countermeasures to defend or grow market share.
- Track results and refine action plans to improve effectiveness.
- Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency.
- Manage product roadmaps and the full product life cycle.
- Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities.
- Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.
- Lead product launches, including timelines, target volumes, pricing, profitability and channel plans.
- Define the product proposition, target audience and communication priorities.
- Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.
- Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions.
- Establish clear priorities, ownership, timelines and deliverables.
- Manage business reviews, resolve issues and ensure consistent execution across channels.
- Develop pricing strategies by segment, model and channel.
- Conduct regular pricing reviews and recommend responses to market changes.
- Assess the profit-and-loss impact of pricing and promotional decisions.
- Work with Sales and Supply Chain teams to establish and review weekly forecasts.
- Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory.
- Recommend corrective actions to support sales and inventory objectives.
- Establish product discontinuation timelines and transition plans.
- Manage inventory clearance to minimise ageing and obsolete stock.
- Ensure smooth model transitions and continued market coverage.
Skills and Qualifications
- Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field
- Strong interpersonal and communication skills.
- Able to collaborate effectively with multiple stakeholders.
- Resourceful, sharp-minded and solution-oriented.
- Positive, resilient and willing to take on challenges.
- Committed, accountable and able to work independently.
- Strong ability to prioritise, multitask and meet timelines.
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