The Role:
We are seeking a Product Marketing Manager for our Direct Platform Marketing team who is eager to help us develop positioning, segmentation, content, and GTM strategy for Morningstar Direct and Data in the Asia market. Reporting to the Associate Director of Regional Product Marketing, this role requires collaboration with key stakeholders across product management, sales, marketing, and client success. You will join a growing team of regional product marketers, focused on maximizing the revenue potential of the Direct Platform outside of the US by developing localized marketing strategies and supporting regional teams. This position will be based in Singapore and hybrid office attendance is required.
Job Responsibilities• Adapt global product positioning, GTM components, and marketing programs to best resonate with Asian clients' needs and align with regional strategy.• Act as the product marketing lead for all regional initiatives. Driving internal awareness for our regional strategy by connecting dots and creating enablement tools for product development, product marketing, regional marketing, customer success, and sales.• Deeply understand and document the needs of our Asia clients to craft and execute the region's go-to-market strategy for new product releases.• Own the creation and maintenance of marketing content including, but not limited to, message maps, value propositions, market sizing, segmentation, competitive intelligence, buyer/user personas, buyer's journey experiences and sales enablement materials - regionalizing and translating (with the assistance of linguists) assets into local language where appropriate.• Support regional demand generation and content marketing campaigns with expertly crafted persona-specific content.• Use a data-driven approach to the development and measurement of marketing campaigns focused on driving retention, wallet, and market share growth for the business.• Perform other duties as necessary from time to time.
Qualifications• Fluent in English (additional language skills a plus)• Minimum of 3-5 years in a product marketing or product management capacity• Financial industry and/or SaaS/PaaS experience preferred• Bachelor's degree
Nice to have• Proven experience leading complex GTM initiatives• Strong writing and communication skills with a customer-centric approach• Data-driven decision-making, business acumen, and a metrics-driven mindset focused on revenue• Ability to thrive in a global, matrixed environment, with excellent cross-cultural communication skills• A collaborative team player with high attention to detail and quality• Empathy, resilience, and the ability to learn and grow from challenges• Curiosity and a mindset for continuous testing and improvement• Self-starter with a passion for achieving ambitious goals
A98_MstarResSingapor Morningstar Research Pte Ltd. (Singapore) Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
