Product Marketing Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Job Description

Responsible for the execution of the product marketing projects and initiatives

• Define/identify requirements for marketing supports/resources (Channels, Business Development, etc) by aligning with various stakeholders

• Execute and track the progress of marketing activities on assigned product/business line

• Proactive in handling blockers and escalate as necessary

Business intelligence: Customer insights, Market and Industry evaluation

• Periodical internal assessment and reporting: Performance results, demand actual vs planned, identification of opportunity and white-space.

• Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.

• Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.

• Provide solid insights to support Product Marketing Manager with developing growth & retention levers.

• Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause.

• Provide custom analyses to understand business trends as needed by the managers

Ability to lead small projects (with supervision/guidance)

• Define campaigns: audience, messages, channel mix, objectives & activities

• Execute campaign and build a compelling story to the customer

• Monitor performance of the campaign & optimize post mortem of the campaigns

• Identify and execute promotion (coupon) levers and conversion rate optimization through pricing and promotion (within constraints) by liaising with relevant stakeholders

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Requirements

Requirements

• Passion in data-driven marketing and creating growth.

• Good analytical, problem-solving skills, and creative thinking.

• Adept at Word, PowerPoint, Excel, Google Analytics. High proficiency in SQL and data analytics tools is a big plus.

• Self-driven, excellent in follow through & execution, and have a growth mindset.

• Strong sense of ownership and accountability, with good attention to details.

• Good interpersonal skills and ability to work well in an international team environment.

• Have 2+ years experience in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.

• Bachelor’s degree from reputable university, preferably from Engineering or Business major

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!