Lead product strategy and execution for user growth: design campaigns, task and loyalty platforms, define channel strategies (SEO/ASO/affiliate/referral/paid), analyze performance, build operational best practices, and coordinate cross-functional teams to scale acquisition and engagement.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
Our mission is to drive OKX’s trading volume and revenue by building growth products and campaigns that attract users, convert them into traders, and keep them engaged.
As a Senior Product Manager, you will own growth initiatives across user acquisition, new-user campaigns, trading campaigns, and user reactivation. You will combine a mature growth approach, crypto industry knowledge, and strong hands-on AI capabilities to deliver measurable business results. Using AI effectively is a core expectation of this role, from uncovering opportunities and developing product solutions to improving campaign operations.
- Own Growth Strategy and Business Results
- Define and execute the product roadmap for growth campaigns to increase platform trading volume and revenue.
- Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation.
- Prioritize initiatives based on business impact, user needs, and implementation effort.
- Build and Scale Growth Products
- Design acquisition, new-user, trading, and reactivation campaigns that encourage users to register, fund their accounts, start trading, and develop sustained trading habits.
- Build reusable campaign, task, and incentive platform capabilities to support efficient execution across global markets.
- Partner with Trading and regional teams to align growth initiatives with relevant products and local user needs.
- Use AI to Improve Product Development and Growth Operations
- Integrate AI into daily workflows across user and market research, data analysis, product planning, prototyping, and campaign operations.
- Build repeatable AI-assisted workflows and automate repetitive tasks to accelerate delivery and improve output quality.
- Identify opportunities to embed AI capabilities into growth products and internal platforms, working with technical teams to bring them to life.
- Evaluate the accuracy and business value of AI outputs, and share effective practices to improve the team’s capabilities.
- Continuously Improve Growth Performance
- Use business data and user feedback to identify issues and improve product and campaign performance.
- Evaluate contributions to trading volume, revenue, and retention while managing incentive costs and improving ROI.
- Lead Cross-Functional Execution
- Work closely with Engineering, Design, Data, Marketing, Trading, Risk, Compliance, and regional teams to deliver growth initiatives from concept through launch and iteration.
- Align stakeholders on priorities, business goals, and dependencies to drive complex projects to completion.
- Bring Industry and Market Insights into Product Decisions
- Understand crypto users’ needs, trading behavior, and motivations for participating in campaigns.
- Monitor market developments and competitor growth strategies to inform product decisions and identify new opportunities.
What We Look For In You
Nice-To-Haves- More than 3 years of relevant experience in growth product management, with hands-on ownership of acquisition campaigns, new-user campaigns, trading campaigns, or related growth products.
- Strong hands-on proficiency with AI tools is required. You regularly use AI to solve real business problems and can demonstrate concrete examples of how it has improved your productivity, decision-making, or product outcomes.
- The ability to build and improve AI-assisted workflows, break complex problems into actionable steps, critically evaluate AI outputs, and apply sound judgment to the results.
- A proven track record of business impact, with measurable improvements in trading volume, revenue, user activation, or retention.
- A mature growth methodology and practical experience, with the ability to identify opportunities, develop effective solutions, and continuously improve business results.
- Broad experience across companies and business environments, with the ability to adapt proven practices to new contexts and execute at scale.
- Strong familiarity with the crypto industry, including centralized exchanges, trading products, user behavior, and common growth mechanics.
- Strong familiarity with OKX, including its core products, trading experience, user journeys, and competitive positioning.
- Strong analytical skills and the ability to translate data and user insights into clear product decisions.
- Excellent communication and collaboration skills, with experience leading complex projects across teams.
- High learning velocity, strong ownership, and a proactive approach to learning and applying new AI capabilities.
- Direct experience building growth products at a crypto exchange or trading platform.
- Experience scaling acquisition, new-user incentive, or trading campaigns across multiple markets.
- Experience balancing growth incentives with profitability, risk controls, and long-term user value.
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
OKX Singapore, Singapore, SGP Office
Singapore, Singapore
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