The Product Launch & Growth Manager will develop and execute event-led strategies for launching products and expanding into new markets, focusing on B2B events and community building.
Hire Digital is looking for a Product Launch & Growth Manager to use events as a core growth and go-to-market channel across Southeast Asia. This role focuses on launching products, entering new markets, building communities, and accelerating pipeline through high-impact, well-executed events.
Requirements
- Design and execute event-led go-to-market programs for product launches and regional expansion.
- Own end-to-end delivery of B2B events (roundtables, launches, community and partner activations).
- Partner with Product, Growth, Sales, and Partnerships to align events with adoption and pipeline goals.
- Use events to drive user acquisition, community engagement, partnerships, and brand credibility.
- Track performance and continuously optimise based on data and outcomes.
Benefits
- Minimum 5+ years in growth, product marketing, events, community, or GTM roles in startups or high-growth environments.
- Proven experience launching products, entering new markets, or building communities from zero.
- Strong execution mindset with hands-on delivery experience.
- Comfortable working cross-functionally and operating with ambiguity.
- Data-driven and outcome-focused.
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