Performance Planning Manager - APAC

The Opportunity

We’re seeking a Digital Media Performance Planning Manager with deep expertise Digital media planning primarily on Search, Social, and Programmatic platforms to lead integrated digital strategies for a leading educational institution across the APAC region. The role requires someone who thrives in complex, multi-market environments and can bring clarity, insight, and performance excellence to digital media planning and execution.

Key Responsibilities:

Integrated Channel Strategy

• Develop and manage cross-channel media strategies across Search (Google Ads), Social (Meta, LinkedIn), Programmatic (DV360) and other channels.
• Balance upper, mid and lower-funnel objectives with strategic media channel planning tailored for education and language learning audiences.

Regional Multi-Market Planning

• Lead digital campaigns across multiple APAC markets, ensuring alignment with regional strategy while adapting to local market nuances and consumer behavior.
• Work closely with market teams to maintain strategic consistency and local relevance.

Client Leadership & Consultation

• Serve as the performance media lead for the British Council’s regional digital marketing team.
• Offer proactive strategic counsel, insights beyond the numbers, and ongoing thought partnership with internal and external stakeholders.

Performance Analytics & Optimization

• Monitor campaign performance across the funnel using tools like Google Analytics, Campaign Manager, Looker Studio, and Excel.
• Drive data-informed decisions, optimization plans, and actionable insights.

Collaboration & Communication

• Act as the connective tissue between internal teams (creative, strategy, data), regional hubs, and local agency teams.
• Manage communications across stakeholders and time zones, ensuring alignment and clarity.

Campaign Management & QA

• Oversee the end-to-end execution of campaigns – from brief to launch – ensuring timely, accurate implementation and QA.
• Maintain robust project workflows across always-on and time-sensitive initiatives.

Sector & Cultural Intelligence

• Bring contextual understanding of the education sector and sensitivities associated with public institutions.
• Ensure campaigns reflect cultural relevance and integrity across diverse APAC markets.

Presentation & Reporting

• Prepare and present clear, compelling campaign reports, QBRs, and strategic recommendations.
• Translate performance data into meaningful narratives for stakeholders at all levels.

Budget & Media Planning

• Manage and track regional budgets across campaigns and platforms, ensuring optimal allocation and pacing.
• Develop accurate media plans and forecasts aligned with business goals.

Agility & Problem Solving

• Navigate shifting client needs, evolving briefs, and unexpected challenges with resilience and composure.
• Act with a solutions-first mindset, offering proactive problem resolution and process improvements.

Ideally

• 6-8 years of experience in digital media planning and performance marketing.
• Strong hands-on experience with platforms like Google Ads, Meta, LinkedIn, DV360, and Google Analytics.
• Proven track record of running successful campaigns across multiple APAC markets.
• Demonstrated ability to lead client relationships and cross-functional teams.
• Excellent analytical, presentation, and communication skills.
• Deep understanding of media KPIs, budget management, and planning tools.
• Prior experience with education sector clients or government/public institutions is a plus.

What We Offer

• Opportunity to work with a globally recognized institution in the education sector.
• Collaborative and multicultural team environment.
• Exposure to a wide variety of APAC markets and regional operations.
• Professional growth within a strategic, data-led media function.