Performance Marketing Lead

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Title: Performance Marketing Lead 

Location: Singapore

About the Role

We are seeking a sharp, strategic, and hands-on Performance Marketing Lead to spearhead full-funnel growth for global digital-first telco brands, with key focus on our flagship Singapore market. This is a high impact leadership role where you will own the end-to-end performance engine- scaling user acquisition, building a solid conversion funnel and optimizing the full funnel journey.

We’re looking for someone who can deliver efficient marketing ROI through a data-driven approach, multi-channel strategy. The successful candidate will own the end-to-end performance engine, from planning to execution and optimization, while managing agency partners and cross-functional stakeholders. Ideally, the candidate is a seasoned digital native with a deep understanding of performance marketing trends, possesses exceptional analytical capabilities, and has a proven track record of driving significant business growth in a fast-paced, digital-first environment.

What You Will Be Doing

Growth Strategy & execution

• Own the paid media strategy across all funnel stages, including acquisition, re-engagement, and conversion, while balancing marketing ROI

• Manage and execute on the channel mix strategy, e.g., Search, Social, Programmatic, Display, Affiliates

• Translate monthly and quarterly commercial targets into campaign strategies with well-defined goals, timelines, budgets, and KPIs

Campaign management & CRO

• Drive hands-on execution of campaign setup, A/B testing, audience targeting, and creative iteration across paid channels. You aren't afraid to get under the hood of a campaign to find 1% gains.

• Work closely with the product and data teams to ensure there is data integration and attribution visibility of marketing spends by the use of right tools/technology

• CRO - Monitor digital sign-up flow to minimize drop-offs and maximize CVR by analyzing and optimize performance campaigns daily/weekly, ensuring real-time responsiveness and accountability to performance benchmarks

Reporting Insights and data tracking

• Deliver data-driven insights on channel performance, user acquisition funnels, and customer behavior to inform decisions and improve ROI

• Build and maintain structured performance dashboards (GA4/Tableau), regular reporting cadences, and executive-ready summaries highlighting growth levers, blockers, and next steps

• Work closely with tech, data, and analytics teams to ensure robust tracking

• Leverage MarTech tools and automation to streamline workflows, ensure campaign integrity, and scale efficiently

Cross-functional collaboration

• Collaborate with cross-functional stakeholders to ensure cohesive execution across paid and owned channels

• Influence creative direction for high-performing assets, advise on landing page optimization, and help connect the dots across user journeys

Innovation & experimentation

• Champion a test-and-learn mindset, developing a structured experimentation roadmap across platforms, formats, creative treatments, audience segments, and bidding strategies

• Stay ahead of platform updates, algorithm changes and emerging ad formats to maintain a competitive edge

Ideal Candidate Profile

• 8+ years of experience in performance marketing, growth marketing, or digital acquisition in a high-growth environment (digital telco, consumer digital services (B2C), or e-commerce experience preferred)

• Proven success in scaling acquisition and conversion funnels through Google Ads, Meta Ads, Programmatic, YouTube, and affiliate or influencer networks

• Deep understanding of Google Analytics, Looker data studio, Google Tag Manager, Google Data Studio. You should be comfortable discussing LTV, CAC, ROAS, and Contribution Margin.

• Experience with performance-focused creative and landing page testing, including conversion rate optimization tactics

• Strong analytical skills with fluency in metrics such as CPA, LTV, ROAS, CTR, CVR, CAC, and contribution margin

• Experience managing high-performing agencies and mentoring junior specialists. You can translate complex data into a compelling story for non-technical stakeholders.

• Excellent communication and presentation skills with a structured, outcome-driven approach to problem-solving

• Entrepreneurial, agile, and resourceful; comfortable with ambiguity and passionate about delivering measurable results; an entrepreneurial "day one" mentality. You thrive in fast-paced environments where the only constant is change.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.