Performance Marketing Executive

• Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic, Affiliates and Paid Social channels, ensuring alignment with our growth objectives

• Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts

• Formulate performance marketing strategies that align with our business goals and KPIs

• Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI

• Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels

• Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities

• Conduct research on market trends, our brand's target audiences, and competitors to drive awareness, engagement, and conversions

• Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions

• Collaborate with internal stakeholders to align efforts and achieve shared marketing goals

• Liaise with stakeholders to achieve relevant materials (e.g. assets, campaigns’ mechanics and copies) to execute optimization across paid channels

• Explore possibilities of business expansions into new markets with performance marketing efforts

• Perform extensive keyword research for existing product categories, competitors, as well as seasonal campaigns for branded & non-branded listings

• Understand and execute the analysis of last & multitouch attribution of data across paid channels and other marketing functions

• Measure effectiveness of campaigns across platforms’ reports and internal dashboards with performance metrics (e.g. ROAS, Conversion value vs. Sales, CPM, CPC, Frequency, Reach)

• Collaborate closely alongside platforms’ managers such as Meta, Google and TikTok and establish strategies that will help achieve KPIs in both short & long term

• Monitoring spends across all paid channels and achieving efficiency

Job Requirements:

• Bachelor’s Degree in Marketing or related fields

• Minimum 2-3 years of digital agency, digital marketing or ECommerce marketing experience with paid media execution

• Able to multi-task in a fast-paced environment, with strong project management capability

• Pleasant disposition with excellent communication & interpersonal skills

• Prior experience in the retail / fashion industry would be a plus

• Prior experience in expansion into markets with performance marketing, would be a plus

• Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms, Microsoft

• Experience with data analysis and a data driven environment