Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
The APAC Partner Sales Activation Manager plays a strategic and operational role in executing global partner strategies across regional markets. This hybrid role focuses on aligning market access initiatives with business development goals, activating strategic partner programs, and driving co-sell opportunities to accelerate growth. They will drive the execution of global partner plans for our most strategic alliances in the Cloud and Cyber space. Working closely with both global and Asia Pacific stakeholders, this individual ensures integrated go-to-market execution through direct sales, distribution, system integrator (SI), and OEM partner channels.
You will be reporting to GLOBAL DIRECTOR, STRATEGIC PARTNERSHIP ACTIVATION.
Your Responsibilities:1.Strategic BusDevelopment
- You will align with global strategy teams to localize and implement partner-led business development plans.
- You will prioritize and activate partners using regional insights (BSRs) to drive market access and penetration.
- You will execute multi-channel go-to-market strategies in collaboration with field sales and marketing.
2. Partner Relationship Management
- You will build and manage trusted relationships with key partners such as Cisco and Microsoft at the executive level across assigned regions.
- You will present joint value propositions to customers with partners and internal sales teams to advance co-sell opportunities.
- You will represent us at partner events, trade shows, and executive briefings.
3. Program Activation & Execution
- You will coordinate execution of prioritised partner programs across global and regional teams.
- You will identify regional needs and advocate for program adjustments to meet local execution requirements.
- You will drive scalability of successful programs to new geographies or partner types.
4. Internal Coordination & Communication
- You will facilitate regular interlock meetings between global and regional teams to review progress and align objectives.
- You will lead regional cadence calls to share updates, challenges, and best practices.
- You will communicate program milestones, updates, and results across stakeholders.
5. Goal Setting & Performance Management
- You will define and negotiate KPIs with regional teams to support market access goals (reach, frequency, yield).
- You will track and report performance against goals; use insights to drive continuous improvement.
- You will influence revenue pipeline through joint customer engagements and partner enablement.
6. Enablement & Resource Optimization
- You will identify and close enablement gaps across partner teams to ensure effective execution.
- You will coordinate with regional leadership to allocate necessary resources (budget, headcount, tools).
- You will proactively address potential execution risks or resource limitations.
7. Continuous Improvement & Innovation
- You will foster a feedback culture to iterate and improve partner activation processes.
- You will implement innovative approaches and best practices to enhance program efficiency and market impact.
- You will support change management and across cross-functional teams.
- Bachelor's degree in business, Marketing, Engineering, or a related field.
- 10+ years of experience in business development, market access, or partner program management in a matrixed global organization
- Proven ability to manage strategic alliances and partner ecosystems
- Knowledge of Cisco or the networking and Cyber business
- Background in working with large hyperscalers such as Microsoft and AWS
- Experience establishing communication and engagement with prospects
- Demonstrated experience managing complex partner programs across multiple markets
- Manage change and work with organisational boundaries with diverse teams
- Excellent presentation, partner management, and relationship-building skills
Our benefits package includes …
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees
- Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
#LI-Hybrid, #LI-LJ1
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
