As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
If you are a talented Channel Marketing professional that is passionate about Partners, committed to delivering results, and looking to join one of the hottest companies in the security industry, CrowdStrike has the perfect position for you. We are looking for a Channel Marketing Manager for our South East North Asia (SENA) region to develop, plan, execute, and deliver pipeline through marketing initiatives to, with and through Partners.
This individual will be responsible for the planning and execution of Partner Marketing strategy, campaigns, and enhancing our brand with Partners in support of the company’s sales and growth goals, whilst accelerating Partner revenue growth. With a strong marketing and channel background, this role will act as a subject matter expert for marketing-with, selling-through and enabling these partners across India. Additionally, this individual will work with a cross-functional team to further develop Partner Marketing strategies to drive demand and deliver pipeline to the region.
The successful candidate will have excellent organisational skills and the proven ability to work and communicate cross functionally and with our Partners.
What You’ll Do:
Develop and implement scalable Partner demand generation programs in collaboration with the regional field marketing team to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets
Define annual joint marketing and enablement strategies, objectives and measures of success with a select group of strategic partners that increases awareness, market share, and thought leadership to drive sales growth through Partners
Define and support the execution of the “Partner-To” strategy to increase awareness, market share and enablement of Partner sellers
Build relationships with and work closely with the SENA Field Marketing team and Regional Alliance Managers to develop go-to-market plans that create and accelerate demand with these Partners
Work with a virtual cross-functional team of Product Marketing, Sales Enablement and Field Marketing Managers to ensure overall execution against strategic objectives and priorities
Set Partner Marketing targets and contribution goals to the business. Set metrics, analyze data, and be accountable for achieving the targets
Manage MDF budget and funds to ensure Partner investments deliver pipeline and ROI
Be an internal advocate for Partners among key stakeholders
What You’ll Need:
Substantial channel marketing experience with high-technology companies working with solution providers, distribution and technology alliance Partners
Expert understanding of how to drive business and marketing with and through the Partner community, with proven track record of driving results
Experience in managing multiple Partners of varied sizes to build marketing programs appropriate for their goals
Understanding of marketing across all different cultural dynamics across South East and North Asia
Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives
Exceptional project management, organisational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
Excellent verbal and written communication skills, including presentation skills
Willing to travel up to 25% to be onsite with Partners to meet with Sales Leaders, Partners, and attend events (when applicable)
Bachelor’s degree in marketing, business, communications, or relevant field of study
Fluency language skills in English; regional language proficiency an advantage
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Benefits of Working at CrowdStrike:
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
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