The Partner Business Development Manager will define and execute partner strategies for CRM, enhancing pipeline, market expansion, and partner capabilities in AI-powered customer service.
Company Description
ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM, powered by Now Assist, by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes.
You will be responsible for shaping and executing the partner strategy for CRM, driving pipeline, building partner capability, and fostering innovation across the ecosystem.
Key Responsibilities:
Measures of Success:
Qualifications
FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM, powered by Now Assist, by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes.
You will be responsible for shaping and executing the partner strategy for CRM, driving pipeline, building partner capability, and fostering innovation across the ecosystem.
Key Responsibilities:
- Partner Strategy & Ecosystem Development
- Define and execute a partner-led growth strategy for ServiceNow CRM, with AI as a core differentiator.
- Identify and onboard CRM-specialized partners with the potential to scale and innovate.
- Pipeline & Market Expansion
- Drive partner-sourced pipeline for CRM and AI-powered customer workflows.
- Collaborate with sales, marketing, and partner teams to launch joint GTM initiatives and campaigns.
- AI-Driven CRM Expertise
- Build AI capability within CRM-focused partners, enabling them to deliver intelligent customer engagement solutions.
- Promote adoption of Now Assist for CRM use cases such as case summarization, intelligent routing, and virtual agent enhancements.
- Customer Success Through Partners
- Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI.
- Track success metrics and support high-impact deployments.
- Innovation & Scalable Models
- Develop new engagement models and monetization strategies to help partners scale CRM offerings faster.
- Pilot co-innovation programs that showcase the power of ServiceNow CRM + AI.
Measures of Success:
- Growth in partner-sourced CRM pipeline
- Increase in CRM and AI-enabled partner capabilities
- Documented customer success stories in CRM transformation
- Launch and adoption of new scalable CRM partner programs
Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- Proven experience in CRM business development, preferably in enterprise SaaS or platform ecosystems.
- Strong understanding of CRM technologies, customer experience trends, and AI applications.
- Strategic thinker with a track record of building and scaling partner ecosystems.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working cross-functionally with product, sales, marketing, and partner teams.
FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Top Skills
AI
CRM
Customer Experience
Enterprise Saas
Now Assist
ServiceNow Singapore Office
ServiceNow Singapore Office
Suntec Tower 4 6 Temasek Boulevard, Suite 40-01, Singapore, 038986
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
