Operations and Content Strategist

Responsibilities:

• The duties can be separated to the below major sectors.


Strategic Research, Analysis, and Consulting:
• World-Class Research & Analysis: Conduct qualitative and quantitative primary and secondary research across a variety of methodologies to deliver solution-driven analysis that provides actionable, culturally-forward recommendations for clients.
• Cultural Trend Analysis: Conduct primary and secondary research on consumer behavior, cultural shifts, and market trends, leveraging both internal Hypebeast data and external sources.
• Client Insight Development: Develop research methodologies and strategic frameworks to address complex client briefs, ensuring all insights lead to actionable recommendations.
• Project Ownership: Own and manage research workstreams and medium-sized projects, ensuring successful and insightful deliveries that lead to repeat business and deeper client relationships.
• Strategy Implementation: Work with the leadership team to deliver the defined Hypemind consultancy strategy, ensuring the appropriate methodologies and frameworks are employed for all project teams and that we implement best-in-class consulting for designated clients.
• Internal Knowledge Streams: Contribute to internal product development that deliver new knowledge streams and enhance Hypemind's proprietary data advantage.
• Global Market Expertise: Maintain an in-depth understanding of the global market from macro to micro trends across consumer, fashion, and lifestyle product areas, with the ability to pin-point trends that will impact client's business.
• Competitive Intelligence: Continuously monitor and analyze the competitive landscape to ensure Hypemind's positioning and offerings remain differentiated and forward-thinking.
• Internal Consultancy: Serve as an internal consultant, ensuring all Hypemind projects adhere to the vertical KPIs.


Communications, Marketing, and Operations:
• Content Strategy & Creation: Own the development and execution of Hypemind's content strategy across multiple channels to drive brand awareness and commercial pipeline.
• Editorial Content: Draft, edit, and manage high-quality thought leadership articles and white papers.
• Social Media: Develop and manage the content calendar and posting strategy for Hypemind's professional social media presence (e.g., Instagram, LinkedIn).
• Newsletter: Curate and write the Hypemind newsletter, translating complex insights into concise, compelling narratives for a senior executive audience.
• Presentation & Stakeholder Management: Prepare high-stakes internal and external presentations (e.g., executive summaries, board updates, sales enablement decks).
• Operational Discipline: Support in day-to-day operations, including project management, tracking key performance indicators (KPIs), and monitoring the status of key deliverables.
• Stakeholder Management: Build strong working relationships with key internal stakeholders across Sales, Client Services, and Editorial to ensure seamless collaboration and strategy alignment.
• Commercial Support: Support commercial activity by sharing category insight, client-relevant insight, and big shifts in client landscapes with the sales team globally.

Requirements:

• 3+ years of experience in a strategy, consulting, trend forecasting, or market research role (e.g., trend forecasting firms, consulting agencies, or a similar cultural insights/strategy in-house).
• Proven research, analysis & strategy skills. Must have an in-depth understanding of the role data and analytics plays in commercial success and the ability to analyze data to pinpoint market-impacting trends.
• Strong, demonstrable knowledge of consumer behavior, cultural trends, and marketing trends, with the ability to pinpoint shifts that will have a great impact across industries.
• Exceptional written and verbal communication skills. Must be able to write with a confident, expert voice and present complex information clearly to senior stakeholders.
• Experience in creating professional marketing content (e.g., editorial, newsletters, social media) that drives business objectives.
• High proficiency in presentation software (e.g., Keynote, PowerPoint) and data visualization tools (e.g., Tableau, advanced Excel/Google Sheets) is a significant advantage.
• Ability to take ownership of personal assignments, prioritize workload, and informally support other members of the team.
• A solution-minded approach with a focus on delivering economic value and a commitment to operational efficiency.