WHAT YOU’LL DO
As the Membership Lead, you will play a key role in developing and executing the membership program strategy for your region based on the global guidelines and frameworks. Your focus will be on building plans that support initiatives to drive membership, awareness, onboarding, engagement and retention in your region and sales market. You will collaborate with cross-functional teams to design and implement effective membership plans to enhance customer satisfaction and contribute to the overall growth and success of the business.
You have a deep understanding of customer behaviour and preferences and can apply strategic thinking to design effective loyalty strategies. You build strategy and plans that align with business goals, using analytical and data-driven capabilities. You collaborate effectively cross-functionally to secure the Loyalty mindset.
- You develop a comprehensive strategic rewards, partnership events & reward strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to support onboarding and retention efforts in the program.
- Continuously improve the membership experience by identifying new opportunities to connect with customers and pain points to drive brand building connected to Membership, and implementing strategies to enhance customer satisfaction and engagement.
- Design and implement Differentiate benefit needs and implement a relevant tiered membership structure based on the global framework and guidelines to reward and retain high-value members while encouraging others to move up the loyalty ladder.
- Define and monitor key performance indicators (KPIs) related to loyalty program performance, such as member acquisition retention rates, and engagement.
- You will work closely with local media agency, production agency, internal and external stakeholders on all levels of the organization and are responsible for internal communications connected to membership.
WHO YOU’LL WORK WITH
As the Membership Lead, you’ll act as a strategic specialist to the Strategy and Planning Manager, and ensure cross collaboration between the omni teams, such as the wider CA&M team, Merchandising, Visual Merchandising, as well as Digital.
This role will be reporting to the Strategy and Planning Manager and open to be based in Singapore or Tokyo, Japan.
WHO YOU ARE
We are looking for people with…
- Marketing, or business degree/relevant qualifications.
- Holistic marketing planning, connecting membership program initiatives into the wider marketing plan with strong understanding of loyalty program principles, customer segmentation and customer lifecycle management.
And people who are…
- Analytical mindset and proficiency in data analysis to make data-driven decisions.
- Excellent communication and presentation skills to convey loyalty program strategies and performance reports to stakeholders.
- Creative thinking and the ability to develop innovative loyalty initiatives and member benefits.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.
- All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
- In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 20 May 2025. Due to data policies, we only accept applications through career page.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
