About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
Overview of job
You will play a key role as a Manager, Media Planning in WPP Media network, working closely with your clients on a day-to-day basis.
You will also work together with members of the buying team to ensure delivery of performance driven campaigns across all channels.
Reporting of the role
This role reports to the Business Director
3 best things about the job:
- Working on a banking & financial client with varying objectives across a mix of performance and branding channels.
- Have a bird’s eye view as a media planner with budget planning, setting strategy for the account, reporting/insights, implementing best practices, working with deep channel experts.
- Mentored by a fun, dynamic and growing team. Getting a chance to work across multiple teams in WPP Media and understand the tech and tools for media planning and buying.
Responsibilities:
Relationship Management:
- Cultivate and maintain strong relationships with your clients, agency partners, specialists, and media partners to ensure effective collaboration and campaign execution.
- Act as a key point of contact for media partners, addressing inquiries, resolving issues, and negotiating favourable terms.
Strategic Planning & Idea Generation:
- Collaborate with internal teams and clients to understand campaign objectives, target audiences, and key performance indicators (KPIs).
- Develop comprehensive offline and online media plans that align with campaign strategies, incorporating innovative ideas and leveraging the most effective media channels.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and best practices.
Campaign Execution & Optimization:
- Coordinate with media buyers, partners to ensure timely and accurate campaign implementation, adhering to high executional standards.
- Manage and track media budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
- Monitor campaign performance, analyse data, and generate insightful reports to optimize campaigns and maximize return on investment (ROI).
Reporting & Analysis:
- Develop and deliver regular reports, including media flowcharts, budget updates, contact reports, competitive analyses, and post-campaign reports.
- Collaborate with data teams to extract meaningful insights from campaign data and provide actionable recommendations.
- Present findings and recommendations to internal stakeholders and clients in a clear and concise manner.
Other Responsibilities:
- Mentoring junior members of the team to help them upskill and help them better manage their communication and work when dealing with clients and specialist teams.
- Manage and evaluate media briefs, providing strategic recommendations from a planning perspective.
- Stay abreast of industry trends, emerging technologies, and best practices in media planning.
- Work closely with the finance department to ensure adherence to financial processes and timely data updates.
Desired Skills and Experience:
- Bachelor's degree in Advertising, Marketing, Business Administration, Communications, or a related field.
- 6+ years of experience in a digital marketing role with a focus on performance media planning.
- Strong understanding of social media and search engine marketing principles and best practices.
- Understanding of the Singapore media landscape for offline channels including but not limited to TV, Radio, Print, Outdoor and KOLs
- Proven experience in developing and executing successful media plans across various channels.
- Excellent communication, interpersonal, and presentation skills, with the ability to build strong relationships with internal and external stakeholders.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and generate actionable insights.
- Proficient in Microsoft Office Suite, particularly Excel, with experience in data visiualization and analysis.
- Exceptional organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- A genuine curiosity and passion for the advertising industry and a strong desire to learn and grow.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#LI-Promoted
#LI-Regional
Please read our Privacy Notice for more information on how we process the information you provide.
