Marketing Specialist

Work Flexibility: Hybrid

About the job:

Developing the Strategy and Marketing Plan:

• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, new product launch plans using the big picture marketing framework.
• Regional Marketing Insights and Objectives:
• Developing knowledge of the market and industry to gather relevant customer segmentation and value proposition data to generate insightful Voice of Customer and Voice of Sales on products, services and market trends.
• Supports the development of key communication messaging with a specific focus on the selling organization.

Sales Support and Enablement:

• Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
• Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.

Medical Education:

• Collaborate with key stakeholders and KOL Management.
• Strong interpersonal skills including written and oral communication to be able to communicate program logistics Organizational Capabilities
• Initiates/creates work group(s) to complete tasks as needed.

Project Management:

• Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting. Coordinates delivery, removal and safe disposal (demo, simulators/ tissue.)
• Responsible for all compliance requirements and necessary paperwork is completed. (i.e. grants/donations)
• Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor)
• Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical information

What you will be doing:

• Basic understanding of marketing/sales related event coordination
• Basic product and procedural knowledge
• Basic understanding of competitive landscape
• General understanding of key customer groups
• Advanced understanding of educational program design
• Strong interpersonal skills including written and oral communication
• Collaborate with cross-functional teams and execute Medical Education programs
• Organize in-class or virtual courses
• Gather, track and organize data and information from Medical Education programs
• Understand and support our budgeting process
• Understand customer profile
• Ability to map customer profile
• Understand and provide input of training and medical education workstreams
• Understand customer profile, and adapt curriculum pathway
• Awareness of internal and external branding guidelines
• Aware of commonly used internal and external communication tools and channels
   

Who are we looking for:

• Bachelor’s degree required
• 1+ years of work experience required
• Fresh graduate with marketing management degree welcome to apply
• 1+ years Marketing Experience in medical device or Medical Education experience preferred
• Excellent marketing presentation skillset using the big picture marketing framework and good interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Travel Percentage: 20%