Senior Marketing Specialist

Work Flexibility: Hybrid

About the job:

Developing the Strategy and Marketing Plan

• Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Communication Strategy

• Understands the various types of communications objectives.
• Developing understanding of key communication channels and communication stakeholders. 
• Supports the execution of consistent, effective communication with the regional sales team. 
• Supports the development of key communication messaging with a specific focus on the selling organization. 
• Serves as an additional contact for regional sales team in support of Field Marketing Manager

Sales Support and Responsiveness

• Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
• Basic knowledge of competitive alternatives.
• Utilizes all product resources and information to responsively support questions from regional sales teams.

Sales Enablement

• Familiar with the field sales structure and the role of sales in the overall marketing mix.
• Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.
• Developing ability to demonstrate product features or applications to sales team or prospective clients.

Customer Engagement

• Participates in the execution of in-market customer interactions and experiences.
•  Developing understanding of key regional Stryker faculty.
• Ability to support industry meeting and tradeshows on behalf of the division.

Customer Centric Development

• Leverages strong customer and sales relationships to understand needs and preferences.
• Advocates on the customer's behalf.
• Seeks help to support dissatisfied customers and address customer challenges within region.

Regional Marketing Insights

• Developing knowledge of the market and industry.
• Developing regional customer knowledge of their experience with divisions products.
• Gathers relevant customer segmentation and value proposition data.
• Supports collecting Voice of Customer and Voice of Sales on products, services and market trends.
• Gathers and presents market insights to key business stakeholders.

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.
• Identifies whether a business goal meets SMARTI criteria.
• Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.
• Understands the various reasons (variables) of why customers buy the product or service.
• Developing knowledge of regional customers and their experience with divisions products.

Collaborate with key stakeholders and KOL Management

• Strong interpersonal skills including written and oral communication. 
• Initiates/creates work group(s) to complete tasks as needed.
• Understands who are the key KOLs and how to communicate program logistics Organizational Capabilities
• Identifies continuous improvement for their workstreams

Medical Education and Project Management

• Supports the Medical Education and Marketing teams by executing educational events.
• Collaborate with key stakeholders and KOL Management.
• Strong interpersonal skills including written and oral communication to be able to communicate program logistics Organizational Capabilities
• Initiates/creates work group(s) to complete tasks as needed. 
• Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting.  Coordinates delivery, removal and safe disposal (demo, simulators/ tissue.)
• Responsible for all compliance requirements and necessary paperwork is completed. (i.e. grants/donations)
• Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor). ·
• Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical information

What you will be doing

• Basic understanding of marketing/sales related event coordination
• Basic product and procedural knowledge
• Basic understanding of competitive landscape
• General understanding of key customer groups
• Advanced understanding of educational program design
• Strong interpersonal skills including written and oral communication
• Collaborate with cross-functional teams and execute Medical Education programs
• Organize in-class or virtual courses
• Gather, track and organize data and information from Medical Education programs
• Understand and support our budgeting process
• Understand customer profile
• Ability to map customer profile
• Understand and provide input of training and medical education workstreams
• Understand customer profile, and adapt curriculum pathway
• Awareness of internal and external branding guidelines
• Aware of commonly used internal and external communication tools and channels

Who are we looking for

• Bachelor’s degree in Marketing Management, Biomedical Engineering, Science or other related degree
• At least 2+ years of work experience required
• 3-5 years medical device or marketing/sales experience preferred
• Excellent marketing presentation skillset using the big picture marketing framework and good interpersonal communications skills will be a plus
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Travel Percentage: 20%