At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.
Job Summary:Primary Function
This role will be responsible for the independent execution of an integrated marketing plan that contributes to the growth of the respective commercial or regional businesses. They will take ownership of the assigned marketing initiatives, work cross-functionally and support multiple stakeholders in the delivery of highly effective marketing programs based on deep stakeholder understanding to help deliver the business's annual objectives and plans.
Working Relationships:
Reports to: Senior Marketing Manager, CU or Region
Supervises: N/A; provides guidance to the Marketing Associate
Peers: Commercial Unit Leaders, Sales, Marketing Managers, Operations, Digital Growth Marketing, Marketing Communications, Technical Integrity, Legal, SME’s and external vendors
Dimensions:
Independently manages the general timeline(s) for each project/campaign, working in conjunction with key stakeholders and team member
Principal Duties & Responsibilities
Understanding the Business
Supports the Marketing Manager in the strategic development of annual marketing plans.
Working Well with Others
Works with internal stakeholders and external agencies to meet marketing and event objectives.
Establishes and maintains frequent dialogue with regional and International marketing colleagues to leverage brand and project harmonization.
Provides guidance to the Marketing Associate as required.
Delivering Results
They will independently execute the initiatives in the marketing plans including new service launches, campaign development, content management, and event planning and execution. Works with internal and external partners to support the development and execution of new solutions and channel strategies with advertising, website and digital updates and sales collateral that help support key marketing initiatives.
Designs, develops, and executes marketing campaigns for lead generation and brand awareness purposes, with minimal support from the Marketing Manager.
Independently measures campaign and event performance included in the annual marketing plan, including monthly top-line tracking. They will assist with monitoring, analyzing, and evaluating the performance of marketing programs and provide recommendations to the manager as required.
Works independently to plan and coordinate the management of customer events, tradeshows and webinars.
Concern for Safety
Understands why HSE is important to self and the organization and advocates for the safety of others.
Carry out responsibilities in a safe manner, whether in the office or travelling on business
Complete safety-related company training courses as assigned and on time
Participates and engages in the HSE program in a positive and proactive manner
Work Environment
Normal work environment
Extended periods of sitting during regular performance of job duties
Business travel up to 25% / year for company /regional meetings, conferences, etc.
Preferred Education & Experience
College/university degree in marketing, business administration, communications or equivalent experience in a sales/marketing and/or communications department
3-5 years marketing experience (industry experience where possible)
Excellent time management and analytical skills.
Experience with all marketing channels (print, digital, social media, events management)
Digital Marketing experience is an asset
Salesforce experience is an asset
Exceptional communication skills
Ability to work under minimum supervision and direction
Collaborative team skills within a fast-paced work environment
Managing and coordinating general marketing department tasks, projects, campaigns and events from beginning to end
Flexible working hours to accommodate working with colleagues in different time zones when required
Asserts a point of view, builds shared interest and mobilizes other to take action
Computer proficiency in various software applications (word processing, spreadsheets, presentation software, photo/image software and the internet)
Consumer insight and judgement
Detail and Result oriented; Critical thinking and decision making
Positive outlook, self-motivated, high-energy, curiosity and initiative within role and overall business
