The Role:
The Marketing Operations Specialist oversees day‑to‑day execution across the Apryse marketing technology stack, supporting campaign operations, data quality, lead lifecycle management, and reporting. This role is ideal for someone with a strong technical and operational mindset who thrives in a fast‑moving, high‑impact environment.
Responsibilities:
- Campaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structure.
- Lead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP ↔ CRM.
- Data Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflows.
- Martech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack.
- Reporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysis.
- Automation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streams.
- Cross‑Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motions.
- QA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing.
- Documentation - Maintain SOPs, playbooks, and system diagrams for operational clarity.
Requirements:
- Marketing Automation Expertise (Strongly Preferred) - Experience with Marketo, HubSpot, Pardot, or similar (Marketo preferred but not required).
- CRM Fluency - Understanding Salesforce objects, fields, campaign member statuses, and reporting.
- Data & Analytics - Strong spreadsheet skills; basic familiarity with BI tools and attribution models.
- Technical Aptitude - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behavior.
- Systems Thinking - Understands how changes in one tool impact the entire GTM ecosystem.
- Operational Rigor - Strong prioritization, documentation, and process‑driven mindset.
Assets:
- Experience in B2B SaaS
- Familiarity with attribution tools, enrichment platforms, or other marketing technology
- Basic SQL or API familiarity
- Experience supporting ABM or personalization programs
Benefits:
- Competitive salary commensurate with experience and qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
Company Description
As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.
Apryse Singapore, Singapore, SGP Office
Apryse Singapore Office Office
Capital Tower, 168 Robinson Road, Level 12, Singapore, Singapore, Singapore, 068912 Singapore
