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EPOS

Marketing Manager

Posted Yesterday
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In-Office
Singapore, SGP
Senior level
In-Office
Singapore, SGP
Senior level
The Marketing Manager will lead the Singapore marketing team, executing demand generation campaigns, managing performance marketing, and reporting on KPIs. Responsibilities include overseeing social media and content quality while driving growth initiatives for the company.
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About the Role

EPOS is a fast-growing AI-enabled digitalisation company building Southeast Asia's leading SME point-of-sale digitalisation ecosystem. In Singapore, we operate across two commercial tracks: a high-ticket legacy POS solution, and EPOS360 — an all-in-one app-based digitalisation solution built for high-volume merchant acquisition.

The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this person will translate strategy into ground-level delivery — guiding the Singapore marketing team, driving demand generation across both business lines, and ensuring campaigns are executed with discipline and commercial intent.

This is a role for a hands-on, commercially minded marketer who thrives on ownership. You will not be waiting for direction on every initiative — you will be expected to make decisions, hold the team accountable, and deliver results in a fast-moving environment. There is a clear growth path for the right person.

What You'll Do

Team Leadership & Day-to-Day Execution
  • Own the day-to-day running of the Singapore marketing team, spanning performance, social media, content, design, and video production
  • Bridge strategy set by the Head of Marketing and on-the-ground execution — ensuring the team is aligned, unblocked, and moving
  • Hold team members to a high standard of output and support their professional development
  • Make decisions independently on execution, escalating only where strategic direction is required
Demand Generation & Campaign Management
  • Plan and execute integrated demand generation campaigns supporting both the revenue and merchant acquisition teams
  • Manage and optimise paid performance campaigns across Meta, Google, and other relevant channels — with the ability to step into hands-on execution when required
  • Drive EDM nurturing flows, WhatsApp broadcast campaigns, and direct mail initiatives
  • Plan and execute sales workshops, merchant events, and activations in support of both commercial teams
Social Media & Content
  • Oversee Singapore's social media output — ensuring content is strategically sound, not just on-trend
  • Work with the social media and content team to raise the quality bar on messaging, positioning, and storytelling
  • Collaborate with the videographer and design team to ensure assets meet brand and campaign standards
Performance & Reporting
  • Own Singapore marketing KPIs — lead volume, cost per lead, merchant acquisition numbers, campaign ROI
  • Report performance clearly and regularly to the Head of Marketing, with data-driven recommendations for improvement
  • Continuously identify gaps and inefficiencies in the current marketing mix and propose solutions

Requirements
  • 5–7 years of marketing experience, with a meaningful portion in a lead or manager-level capacity
  • Strong performance marketing foundations — you have planned, built, and optimised paid campaigns, and can read the numbers critically
  • Experience running demand generation programmes: EDM, paid media, events, WhatsApp, or direct mail
  • A track record of managing or guiding junior marketers and holding team output to a high standard
  • Background in fintech, payments, or B2B SaaS is strongly preferred
  • A commercial mindset — you understand that marketing exists to drive business outcomes, not just brand awareness
  • Someone who operates with urgency, takes ownership, and doesn't need hand-holding on the day-to-day
  • Comfortable working in a lean, fast-moving environment where priorities shift and resourcefulness matters

Top Skills

Google
Meta
HQ

EPOS Singapore Office

2 Leng Kee Road, Thye Hong Centre, #02-07, Singapore, 159086

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