Lead marketing initiatives for new token listings at OKX. Develop strategies, collaborate with teams, manage token relationships, and analyze campaign performance.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
As a Listings Marketing Manager at OKX, you will lead the marketing efforts for newly listed tokens. You will develop and execute marketing strategies to promote token listings, ensuring alignment with the company’s overall goals and resonating with a global audience. This role requires strong expertise in the cryptocurrency space and excellent communication skills to engage both internal and external stakeholders.
What You’ll Be Doing
- Develop and implement comprehensive marketing campaigns for newly listed tokens.
- Collaborate with internal teams (e.g., research, legal, and business development) to ensure cohesive token listing strategies.
- Manage relationships with token projects to coordinate co-marketing activities and community engagement.
- Leverage data analytics to monitor campaign performance, optimize strategies, and report results to senior management.
- Ensure that all marketing materials comply with regulatory and compliance standards.
What We Look For In You
- Bachelor's degree in Marketing, Business, or a related field.
- Prior experience in marketing, with a focus on blockchain, cryptocurrency, or fintech sectors.
- Proven track record of managing successful digital marketing campaigns in crypto space.
- Strong project management skills, capable of handling multiple priorities under tight deadlines.
- Familiarity with cryptocurrency exchanges, tokenomics, and blockchain trends.
Nice to Haves
- Fluency in Mandarin is a plus to liaise with external and internal stakeholders as required.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Top Skills
Blockchain
Cryptocurrency
Data Analytics
Digital Marketing
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What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
