Marketing Manager - Demand Generation Program (Asia Pacific and Japan)

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

As part of the Asia Pacific and Japan Campaigns and Programs team you will drive demand generation programs within key segments (industry, persona, competitive displacement, segment business focus) across AP&J.
You will collaborate with an exceptional team across multiple countries in AP&J while championing Workday's core Values of Customer Service, Employee Engagement, Innovation, Integrity, Profitability, & FUN!

About the Role

We are looking for an experienced demand gen professional to develop and implement strategic marketing campaigns and programs into key industries across the AP&J region. 

In this new role you will be responsible for crafting awareness, education and demand generation campaigns, working closely with regional and country marketing teams, sales, alliance, customer services team as well as our global marketing team.  

You will need to have an entrepreneurial spirit and be ready to roll up your sleeves. You will build from the ground up, creating and delivering fully integrated key industry focused material that captures the interest of key personas in their organizations, and are locally relevant in a diverse set of markets.

This role will combine a strategic mentality with hands-on program creation, ensuring the alignment and delivery of our global campaigns, the development of our regional campaigns, plus a level of regional execution. 

About You

Basic Qualifications

• At least 8 years' B2B product or industry marketing experience, ideally within enterprise software/SaaS.

• Contents, program, story development experience in demand generation marketing

• Marketing experience across countries within Asia

Other Qualifications

• Experience in marketing enterprise solution applications is strongly preferred

• Good track record in building, driving and implementing demand generation strategy across AP&J

• A relationship builder with the ability to influence

• Well-organized self-starter, with strong communication skills , comfortable using your initiative and adapting to change

• Experience working in a pan-AP&J role

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!