Marketing Manager, Demand Gen

Based in our Singapore office, you'll have the flexibility to work your way: full-time in office, hybrid or fully remote.

What’s the role?

We are looking for a dynamic and experienced Marketing Manager, Demand Gen based in Singapore to drive revenue growth in our SMB segment across APAC. Reporting to the APAC Revenue Marketing team, you'll design and launch database marketing campaigns to surface new business and unlock cross-sell and up-sell opportunities within our existing customer base. You'll be the driving force behind data-driven campaigns that resonate with SMB decision-makers across APAC, creating compelling content that speaks directly to their unique challenges and aspirations to influence deal creation. You will collaborate with Sales to  plan and manage in-office events, and support sponsored events in Singapore.

With your analytical mindset and creative approach, you'll continuously uncover new opportunities to optimise our marketing performance and drive measurable business results. Having knowledge and experience generating new pipeline in collaboration with Sales in the SMB segment is important. 

You will need to have an AI first mentality leveraging it across campaign ideation, content creation, and data analysis to identify campaigns that will drive deal creation in APAC.

We are looking for a talented marketer who aligns with our team's values of collaboration and innovation.

Responsibilities:

• Manage a robust calendar of frequent and highly targeted campaigns and events to drive consistent pipeline for the SMB Sales teams in APAC
• Responsible for the end-to-end campaign management; from campaign ideation, content, design and execution, measurement and optimisation 
• Develop the playbook for in-office prospect events that support deeper connection and in-person experiences with prospects for the Sales team in Asia
• Become an expert for our SMB segment, identifying their needs and buying behaviour and aligning campaigns to surface high intent buyers
• Use AI to ideate, create content and analyse data
• Developing strong relationships with key stakeholders across Regional Marketing, Central Marketing and Sales to ensure alignment, sales adoption and results.
• Feel comfortable working in a high paced environment, producing multiple campaigns per month
• Staying up-to-date with industry trends, competitors, and best practices in marketing to continuously improve strategies and gain a competitive edge.

Requirements:

• You have 3+ years’ marketing experience, preferably in a field-facing role.
• You’re extremely analytical, leveraging data to inform all your campaigns 
• Excellent project management skills
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
• You're a sales advocate! You have proven experience in building strong relationships with sales teams and driving sales adoption of campaigns and programs to drive pipeline
• Ability to work collaboratively in a cross-functional team environment
• Solid business acumen, with marketing or sales experience or enablement experience, is a must
• Are an excellent communicator, writer, and storyteller in English, bonus if you’re fluent in an Asian language.
• A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement is a plus

What are the benefits?

• Work From Home options available. You choose Remote, Office or Flex!
• World Class New Hire Training
• Employee Stock Purchase Plan
• An education allowance up to USD$5,000 per annum
• Private health insurance allowance
• Free ebooks library
• Annual fitness reimbursement
• Five-year sabbatical - Paid 4 week sabbatical leave!
• Primary Caregiver Leave of 16 weeks and Secondary Caregiver Leave for 6 weeks
• Check out the HubSpot Website to see all our wonderful Benefits