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Rockwell Automation

Marketing Manager, APBC

Posted Yesterday
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In-Office
Singapore, SGP
Senior level
In-Office
Singapore, SGP
Senior level
As a Marketing Manager, you will develop GTM strategies, manage product launches, track performance, analyze market trends, and collaborate with business managers to create annual plans.
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Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers are amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility. Our people are energised problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, who are looking for a place to use their strengths. And if that's you we would love to have you join us! You will report to Business Director based in Singapore.

Job Description

The Marketing Manager, Asia Pacific Business Centre is a strategic leader responsible for supporting unified, marketing strategies for the portfolios of three distinct business segments.

Main responsibilities include:

  • Go-to-Market Strategy: Values difference by developing and delivering comprehensive GTM plans that align with business unit goals and strategic priorities.
  • Product knowledge and launches: Leads and collaborates seamlessly the launch readiness and execution of new products and capabilities, ensuring alignment across stakeholders and regions.
  • Performance tracking: Monitor pipeline and revenue impact of new product introductions, leveraging dashboards and scorecards to assess effectiveness and ROI to drive results.
  • Industrial market intelligence: Analyse global industrial control markets, know and understand market share, identify trends and understand how competitive offerings align.
  • Competitive intelligence: Maintain and update competitive information datasets.
  • Business planning: Together with the business manager, develop annual business plans with quantifiable outcomes, budget alignment, and cross-functional integration.
  • Act as an extension of the business managers and become a trusted advisor.
  • Lead pricing activities for new and existing products within the portfolios.
The Essentials - You Will Have:
  • Based in Singapore.
  • Able to travel 25% - domestically and internationally.
  • Proficient in English – reading, writing, speaking, and listening; CEFR level B2 / C1.
  • A recognised tertiary qualification in Engineering, Business, Marketing, or business-related field.
  • 7 years' experience in industrial automation domain with depth of understanding of the full Rockwell Automation portfolio (products, software and services) and corresponding value proposition. International experience will be a strong advantage.
  • Strategy and marketing experience and experience driving portfolio-oriented messaging.
  • You will have Results of collaborating across a global matrix organisation.
The Preferred - You Might Also Have:

Requires full knowledge of own area of functional responsibility.

What We Offer:

Our benefits package includes …

  • Comprehensive mindfulness programmes with a premium membership to Calm
  • Volunteer Paid Time off available after 6 months of employment for eligible employees
  • Company volunteer and donation matching programme – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
  • Employee Assistance Program
  • Personalised wellbeing programmes through our OnTrack programme
  • On-demand digital course library for professional development

... and other local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid #LI-NC1

Top Skills

Competitive Analysis
Market Intelligence
Marketing
Product Launch
Strategy

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