Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.
We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.
Summary:Develops and manages marketing programs and market access initiatives for assigned product lines, including strategic and tactical plans, cross-functional collaboration, promotional programs, competitive tracking and recommendations for product opportunities.
Essential Duties and Responsibilities:
- Research and identify market growth opportunities and develop strategic business planning, market analysis, tactical sales support and product management plans.
- Formulate, direct and coordinate marketing activities and policies to promote assigned product lines to healthcare professionals and, where appropriate, patients.
- Collaborate with Sales and Business Managers on strategic and operating planning, including marketing inputs and annual marketing communication budgets.
- Provide feedback on marketing policy, product and product line revisions and pricing changes.
- Interface with medical, regulatory, legal, communications and sales teams to maximize market opportunities.
- Lead annual strategic marketing plan development and implementation with input and buy-in from sales and marketing teams.
- Execute product launches, sales tools, tactical programs and competitive positioning for the product line.
- Identify opportunities and cultivate relationships with national groups, key opinion leaders and product champions.
Qualifications:
- Strong results orientation, analytical skills and strategic planning capability.
- Excellent project management skills.
- Skills in market research, pricing and reimbursement, customer advocacy development, product/program development, messaging and branding.
- Good sense of urgency, strong follow-up and ability to work independently.
- Healthcare, pharmaceutical or medical device marketing experience preferred.
Education and/or Experience:
- Bachelor's degree required. MBA preferred.
- 6 to 8 years of sales and marketing experience preferred,
- ideally in healthcare, pharmaceutical or medical device industries.
Reasonable Accommodation
Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link
Recruitment Fraud Notice
Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
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