The Marketing Lead will develop growth strategies for ShopBack Pay, managing marketing campaigns and partnerships to enhance customer acquisition and retention. Responsibilities include overseeing metrics, budgets, and cross-functional collaboration, while leading a team and analyzing market trends for revenue opportunities.
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
Are you a local marketing expert excited at the prospect of scaling our ShopBack Pay business? Do you have a passion for scaling high-impact campaigns that drive new user acquisition and retention? If you're excited about bringing to live innovative campaigns that connect brands with consumers in the real world, this could be the perfect opportunity for you!
Your Adventure Ahead
- Ownership of end-to-end marketing strategy to drive growth across all customer segments and revenue for ShopBack Pay in the Singapore market. Own and manage campaign and calendar planning together with commercial stakeholders.
- Identify and establish relationships with high-impact brand partners to create, plan and implement mutually beneficial B2C marketing campaigns to grow ShopBack’s offline and online presence. Strong acumen of merchant related consumer mechanics is required.
- Guide the team to conceptualize and execute co-branded offline and online retail activations with merchant partners to increase ShopBack visibility, acquire and engage existing ShopBack users across offline, digital, in-app and CRM channels.
- In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack’s value proposition at every consumer touchpoint.
- Own SG growth metrics and manage marketing budgets with clear evaluation on ROI. Track and evaluate performance of campaigns and initiatives by analyzing relevant data and metrics looking at acquisition and retention strategies.
- Stakeholder management: Effective cross functional collaboration with local and global teams (commercial, marketing, product, graphic design, CRM, performance marketing etc.) to ensure cross business unit alignment.
- Team and performance management: Lead a team of marketing associates to foster high performing team culture. Identify knowledge & gaps, mentor and upskill, leading with ShopBack values at all times and operating within agreed SLAs.
- Stay abreast of key industry trends and the use of data to formulate and make recommendations on new revenue opportunities in order to develop a strong culture of rapid experimentation.
Essentials to Succeed
- 5 - 7 years relevant experience in partnerships/marketing/business building experience, preferably within payments/platform marketing, offline and/or e-Commerce environment.
- People management experience is preferred.
- Strong experience in multi- channel campaign management, including offline / in-store channels, events, paid media, in-app channels and CRM.
- A self-starter, independent, resourceful, creative and result-oriented individual who thrives in a fast pace and high achieving environment.
- Excellent project management and stakeholder management skills.
- Strong analytical abilities with the ability to drive data backed decisions translate hypothesis/strategies into actionable insights
- Strong verbal and written communication skills, with the ability to present opportunities and insights clearly and effectively.
- Experience working with merchants and brands is a plus.
- Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Flow Day Thursday (1-day a week, optional to work from home or office)
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
Top Skills
CRM
Data Analytics
ShopBack Singapore Office
65 Pasir Panjang Road, Singapore, 118506
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