Company Description
Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.
We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.
Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.
Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.
Job Description
Be part of the FHA marketing team to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, engagement and partnership collaborations.
Marketing Planning & Execution
• Manage and develop content across online and digital marketing assets and channels including website, direct mailers, social media platforms and event app
• Develop editorial calendar with compelling content and messaging, positioning and creative assets that aligns with target audience and marketing objectives
• Monitor SEO performance and adjust strategies to increase organic search visibility
• Design and create campaigns targeting specific customer segments
• Ensure all marketing materials are high-quality, accurate, and delivered on time
• Track industry trends, customer feedback, and competitor activity to adjust marketing strategies as needed
• Provide support to event and other marketing initiatives
Analytics & Lead Generation
• Identify and segment target audiences to maximize event reach and engagement
• Use of online / enterprise systems for event registration, marketing purposes and database management
• Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
• Track, evaluate and report results for marketing campaigns
• Measure customer satisfaction by developing surveys and provide insights
Qualifications
• Bachelor’s degree in business, Marketing or related field
• At least 2 years of experience in marketing and/or event management
• Eagerness to thrive in a fast-paced, dynamic environment
• Quick to learn and adapt to enterprise systems such as CRM, Content Management Systems (CMS), and Database Management tools
• Proficiency with digital marketing software and design software will be a plus
• Willingness to work extended hours, including weekends, during event preparation and execution
