Marketing Director, Asia
The Marketing Director, Asia will champion the marketing strategy for Asia & Emerging Markets (AEM) business segment, driving brand presence and business growth across the region's diverse and evolving markets.
Reporting to the VP of Marketing based in Australia, you will manage a small team of marketers across Asia and be responsible for developing the regional marketing strategy, partnerships, channels, and demand generation programs for Thomson Reuters in Southeast Asia, Greater China and South Korea.
About the Role
As Marketing Director, Asia, you will:
- Develop and execute the comprehensive marketing vision and strategy for the Asia region, creating and implementing enterprise-wide segmentation and attribution models while ensuring coordination of all marketing activities
- Drive quality leads and consistent, repeatable demand creation across multiple geographies and business units within the AEM segment
- Lead all aspects of paid media, content marketing, marketing campaigns, and demand generation, including the planning, execution, and optimization of all digital commerce operations
- Leverage marketing technology skills to apply innovative digital solutions and analytics to measure, analyze, and predict program performance
- Provide marketing performance reporting and strategic recommendations to leadership
- Build enterprise processes and governance for marketing campaigns and demand generation while ensuring privacy guidelines are adhered to
About You
As Marketing Director, Asia, you should ideally possess the following:
- Minimum 10 years of experience in marketing, preferably in strategic B2B roles
- Strong track record in demand generation for SaaS organizations
- Proven people leadership experience managing teams across Asia region
- Deep expertise in digital strategy with demonstrated success in market expansion
- Strong understanding of Asia markets
- Ability to multi-task, prioritize workload, work independently, and complete tasks under time pressure
- Excellent active listening, negotiation, and consultative skills
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com.
