Marketing Coordinator

Marketing Coordinator

Department: Sales
Reports to: Sales Director, APAC
Employment Type: Full-time
Experience Level: Junior (1-5 years)

Position Overview

We are seeking a dynamic and motivated Sales & Marketing Executive/Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 1-5 years of experience in customer-facing marketing roles and a proven track record in event coordination and execution.

Key Responsibilities

Sales Support

• Work with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketing
• Support sales team with presentations, marketing materials, case studies, and competitive intelligence
• Coordinate sales enablement activities and training material development
• Track and report on lead quality and conversion metrics to optimise marketing efforts

• Conducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics.
• Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis.
• Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders.
• Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape.
• Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities.
• Evaluate the sales pipeline to assess the health of opportunities at various stages.

Marketing Execution

• Plan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking events
• Manage event logistics from concept to completion, including coordination, booth setup, and post-event follow-up
• Create and distribute marketing materials for events and campaigns
• Support digital marketing initiatives including social media content, email campaigns, and website updates

• Conduct market research to identify new opportunities and competitive insights
• Represent the company at industry events, trade shows, and networking functions
• Build and maintain relationships with event organizers, industry partners, and key stakeholders
• Coordinate speaking opportunities and thought leadership activities
• Develop and maintain a calendar of relevant industry events and marketing opportunities

Collaboration & Reporting

• Work closely with sales team to ensure marketing activities generate quality leads and support sales objectives
• Collaborate with internal teams to ensure consistent brand messaging across all touchpoints
• Prepare regular reports on marketing activities, lead generation performance, and event ROI
• Support other marketing initiatives and campaigns as needed

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1-5 years of experience in marketing, preferably in external-facing or customer-facing roles
• Proven experience in event planning, coordination, and execution
• Experience with lead generation and sales support activities through marketing channels

Skills & Competencies

• Strong communication and interpersonal skills with ability to engage diverse audiences
• Excellent organizational and project management abilities
• Proficiency in CRM systems (Salesforce, HubSpot, or similar)
• Experience with marketing automation tools and social media platforms
• Basic understanding of digital marketing principles and tactics
• Ability to work independently and manage multiple projects simultaneously
• Strong attention to detail and follow-through capabilities

Personal Attributes

• Outgoing personality with natural networking abilities
• Comfortable presenting to groups and representing the company publicly
• Results-oriented with a track record of meeting targets and deadlines
• Adaptable and able to thrive in a fast-paced environment
• Team player with collaborative mindset

Preferred Qualifications

• Experience in B2B marketing or sales environments
• Familiarity with marketing analytics and reporting tools
• Previous experience with trade show management
• Knowledge of industry-specific regulations or standards relevant to our sector