Marketing Analytics Specialist

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. 

About the Role 

As a Guru, you will be accountable for :

Data Analysis & Insight Generation

• Analyse first-party platform and marketing datasets to identify:

  • User and agent behaviour patterns

  • Search, intent, and engagement signals

  • Adoption, retention, and usage trends

• Conduct deep-dive analyses to answer strategic questions around:

  • Feature and product adoption

  • Marketing effectiveness and value delivery

  • Behavioural changes across user segments

• Translate complex analyses into clear, structured insights and recommendations for non-technical stakeholders

Marketing & Growth Measurement Frameworks

• Define and own marketing and growth measurement frameworks, including:

  • Metric definitions and success criteria

  • Funnel, cohort, and segmentation logic

• Design, build, and maintain scalable dashboards and reports, ensuring:

  • Consistent definitions across teams

  • Data accuracy and reliability

  • Clear interpretation of results

• Partner with Data and Engineering teams to:

  • Validate data sources and pipelines

  • Improve data quality and availability over time

Experimentation & Performance Analysis

• Design and analyse experiments and A/B tests, including:

  • Hypothesis definition

  • Measurement approach

  • Post-test analysis and readouts

• Evaluate growth initiatives and campaigns through:

  • Incrementality analysis

  • Trend and variance analysis

  • Performance comparisons across channels and cohorts

• Produce structured performance summaries that inform:

  • Prioritisation decisions

  • Optimisation opportunities

  • Future experimentation

Analytics Enablement & Decision Support

• Act as a trusted analytics partner to Growth and Product Marketing stakeholders

• Proactively surface insights and risks, rather than responding only to ad-hoc requests

• Help establish a culture of data literacy and analytical rigour within Marketing

What we are looking for:

• Experience in:

  • Data analytics

  • Marketing analytics

  • Growth or product analytics

• Strong hands-on expertise in:

  • Advanced SQL (complex joins, window functions, performance optimisation)

  • Data analysis and modelling techniques

  • Dashboarding and BI tools (e.g. Looker, Tableau, Power BI)

• Experience working with:

  • Customer and behavioural data (e.g. GA4, Segment)

  • Marketing and attribution data (e.g. Braze, AppsFlyer)

• Proven experience analysing:

  • Funnels, cohorts, and user segments

  • Experiments and A/B tests

• Solid understanding of paid marketing channels (e.g. Meta, SEM) from a measurement and analytics perspective

Nice to Have

• Experience in product-led, marketplace, or platform-based businesses

• Familiarity with data modelling or analytics engineering concepts

• Strong storytelling and stakeholder communication skills

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.