Market Developer APAC Region – Industry & Control Agile Unit

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

As a member of the Support and Develop Sales Agile Team, the Market Developer (MD) will be a key player to the success of Industry & Control Agile Unit, by focusing on defining and implementing marketing and sales strategies for Industry and Machinery Control applications as well as for Safety Solutions, in China as well as in selected countries in the Region, in coordination with the Local Sales team.

The Market Developer is responsible for the achievement of Control Business Line targets by promoting the full portfolio, frequently engaging with customers, gathering market requirements and applications requirements and in addition defining offerings for specific applications.

Reporting to the Market Development Management Chapter Leader, the MD strong technical and market knowledge will assist in implementing sales initiatives and reaching the assigned targets.

Location: Preferably in China, Singapore or Malaysia (KL)

• Guarantee the achievement of year end targets for Industry and Control AU and Control portfolio in terms of OR, Rev, E2E margin and NPV.

• Manage the complete Control portfolio to make sure its proper market positioning and proper handling of dedicated offers.

• Working closely with customers in Industry, Machinery Control and Safety applications, analyze and understand market trends and customer requirements in specific segments and their needs in terms of a comprehensive Solution

• Identify new business opportunities and create business cases for Solutions, in terms of both offering and channel to market.

• Analyze customer needs for the portfolio, securing customer advantages and benefits as well as white spot analysis and connected strategies to penetrate the market. Develops and implements business strategies for newly defined areas in alignment with the strategies of solution unit and corresponding teams.

• Establish and maintain close dialogue with customer base and key prospects for the purpose of recommending novel technical solutions.

• Identifies strategic partnership opportunities with local and global players.

• Collaborate with all related internal contacts to ensure alignment, efficiency, and effectiveness in the implementation of initiatives.

• Support solutions marketing launch development plans and ensures efficient and effective execution together with the Local Sales Units.

• Participate in internal work groups to share know-how, processes, and market information.

• A bachelor’s or a master’s degree in electrical engineering and a solid technical background in electrical systems.

• Minimum 5 years of experience, preferably in a global business environment, in Sales & Marketing in the field of low voltage systems and products. Experience in Motor Starting and Safety products is a must.

• Fluent in spoken and written Chinese and English

• Excellent skills in teamworking and communication, negotiation, and leadership attitude.

• High analytical orientation, together with a strong customer-focused mindset and willpower that contribute to our future success.

• Availability for business travel (approximately 30%).

• Previous experience working in an Agile / Scrum oriented workforce is a plus

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

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