Manager, Strategic Communications

Key Responsibilities 

1.    Communication Execution & Support
a.    Implement communication plans and campaigns that are aligned with the Head of Strategic Communications.
b.    Draft, edit and distribute press releases, speeches, policyholders and shareholders communications, social media posts and intranet content.
c.    Ensure consistency in messaging and brand voice across all communication touchpoints.

2.    Media & Stakeholder Engagement
a.    Manage media enquiries and coordinate with members of the press.
b.    Maintain the media contact data base, manage media monitoring, track press coverage and reporting, ensuring timely updates on coverage, sentiment, and emerging issues.
c.    Support media engagement, including coordinating interviews, press events and responses to press queries, briefing notes, Q&As and talking points for leadership.

3.    Internal Communications
a.    Develop, plan and execute employee and distribution channel communication campaign (Townhalls, distribution channel events).
b.    Partner with HR and business units/functional leads to ensure employees and the distribution channels are informed and aligned with corporate developments, business priorities and company initiatives.
c.    Gather employee feedback to improve communication effectiveness.

4.    Content Creation & Storytelling
a.    Produce high-quality content for speeches, presentations, social media and corporate marketing collateral. 
b.    Translate complex insurance topics into simple, engaging narratives for different audiences.
c.    Maintain a content calendar aligned to corporate priorities.

5.    Digital & Social Media
a.    Manage corporate and CEO’s LinkedIn, ensuring consistent voice, timely updates and proactive engagement.
b.    Track analytics to measure impact and engagement, as well as to optimise content performance.

6.    Issues & Crisis Support
a.    Monitor potential issues and escalate risks to the Head of Strategic Communications. 
b.    Prepare holding statements, Forum responses, FAQs and internal updates when needed.
c.    Review and update the crisis communications playbook, when needed, in tandem with the Head of Strategic Communications.
d.    Support crisis simulation exercises, as well as strategic communications as part of actual issues and crisis management.

Qualifications

• Bachelor’s degree in Public Relations, Public Affairs, Communications, Journalism, Marketing or related field.

• 5-7 years in in corporate communications, public relations, corporate affairs, media relations, brand management or marketing, preferably within financial services, insurance or a regulated industry. 

• Strong writing, editing and digital content creation skills

• Must be conversant in written and spoken English and Chinese/Mandarin (to review contents, engage & support our spokesperson in Chinese/Mandarin).

•  Experience in press relations/managing the press, social media platforms (LinkedIn, podcasts, vodcasts, etc), reputation management, change and stakeholder communications, crisis communication and management.

•    Exposure to sustainability communications a plus.

Core competencies and traits
•    Strategic thinker - ability to align communication with business priorities and the company’s strategic direction
•    Excellence in communication - excellent written, speaking, storytelling and messaging capabilities for diverse audiences and across different communication formats; must be well verse in written and spoken English and Chinese/Mandarin
•    Hands-on and execution oriented – able to manage multiple projects effectively
•    Adept at relationship building – expertise in managing diverse internal and external stakeholders to advance communication objectives; works well across diverse stakeholders and can foster collective ownership of goals
•    Adaptable and resilient - is composed and work well under pressure and tight deadlines; able to manage crises and criticism effectively
•    Empathetic – sensitive to diverse stakeholder needs and perspectives, especially in sustainability and inclusion contexts
•    A Self-starter - adept at responding quickly, thoughtfully and effectively to changing priorities in a demanding and fast-paced environment
•    Has strong business acumen – understand the broader business context, including financial, operational, market and regulatory dynamics to effectively support strategic communication strategy, tactics and decisions to advance the company’s strategic and commercial objectives, i.e. to balance commercial imperatives with the expectations of investors, regulators, community and employees
•    Collaborate team player – can work with cross-functional stakeholders.
•    Meticulous and creative - keen eye for detail and a strong sense of urgency and responsibility to consistently deliver high-quality work