The Product Marketing Manager will lead product strategies, launch plans, market analysis, and team collaboration for Razer's keyboard category.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :- Own the full product marketing strategy and performance for Razer’s keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
- Lead the growth and continuous innovation of Razer’s keyboard portfolio
- Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
- Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
- Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
- Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
- Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
- Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
- Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences
- 5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
- Proven track record of driving successful GTM strategies and managing global product launches end-to-end
- Strong understanding of product positioning, pricing strategy, and market dynamics
- Excellent leadership, communication, and stakeholder management skills across regional and functional teams
- Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
- Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
- A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued
Are you game?
Top Skills
Digital Media
Gtm Strategies
Market Analysis
Marketing Strategy
Product Positioning
Social Media Content Production
Razer Singapore Office
1 One-north Cres, Singapore, 138538
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