foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionWe are looking for a highly-driven and motivated Manager, Performance Marketing (Search) to join our regional team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you! The ideal person for this role has a vast understanding of how search engine marketing works in South-East Asia and thrives in a fast-paced and dynamic work environment.
What's On Your Plate
A go-getter attitude with a knack for business problem solving via performance marketing channels, strategy & initiatives with a key focus on Google Ads & Apple Search Ads
Be responsible for all regional performance marketing campaigns launching and optimizing high-impact evergreen and integrated campaigns regional Search campaigns across APAC
Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
Track and maintain Campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices
Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning
Using Data Analytics, provide analysis to give stakeholders a clear view on the media channel performance and ROI's
Minimum 5 years experience of “hands-on” experience with SEM (Web & App) across both Google and Apple, with proven track record of successful channel innovation
Experience in managing Google Universal App Campaigns (UAC) & Apple Search Ads is a must
Hand-on understanding of analytics tools (e.g. Google Analytics, Adjust/Appsflyer etc)
Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance
Working knowledge of other performance channels (e.g. Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Display) is a big plus
Proven track record of working at well-funded Internet companies and have experience and optimization campaigns with scale is a plus
Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
Hands-on mentality, an analytical and structured way of working, with strong logical thinking skills
Understanding of A/B testing, Multi Variant Testing and Incrementality is a plus
Verbal & written fluency in English, additional APAC languages is a plus
You are highly proactive, well-organized, and thrive in fast-paced environments
