Manager, Performance Marketing, SEA

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

We're seeking a savvy, Performance Marketing Manager to significantly accelerate our customer acquisition efforts and scale Airwallex across Singapore and our Southeast Asia markets. You are strategic and hands-on, directly building, launching and optimising campaigns in-platform (Google Ads, Meta Ads Manager and LinkedIn Campaign Manager) — including analysing performance trends, writing ad copy and briefing new creative — with day-to-day media buying managed in-house (not via an agency). This is a truly career-defining opportunity to drive major impact in one of the world’s fastest growing tech companies. You'll work closely with our marketing, commercial and strategy teams, becoming instrumental in our growth by directly managing and optimising our digital ad investment in-platform across SEA.

You will join the Airwallex Marketing team during a critical period of rapid growth. We are building a team that enables both global consistency in process, tooling, and methodology, alongside local flexibility and speed in execution. You'll play a pivotal role in shaping the next phase of Airwallex’s trajectory.

This role is based in Singapore.

• Lead the development and execution of a comprehensive B2B Growth Marketing strategy across all channels (including online and offline) to acquire and retain customers, ensuring initiatives are aligned with broader business objectives.

• Accelerate performance marketing – work with the global marketing team to plan, build, launch and optimise online performance campaigns in-house across SEM, paid social, display and ABM advertising.

• Own end-to-end, in-house campaign management across Google Ads, Meta and LinkedIn: account structure, audience/keyword setup, creative and copy, bids and budgets, QA, launch, daily optimisation and pacing to CAC/LTV targets.

• Independently own, allocate and optimise budgets across multiple channels, ensuring a clear view of expected return on investment (ROI).

• Drive continuous testing and iteration across all performance marketing initiatives, including A/B testing ad creative, landing pages, and audience targeting to maximise ROI.

• Set up, maintain and troubleshoot measurement and tracking (GA4, Google Tag Manager, platform pixels), including offline conversion uploads and CRM integrations, ensuring data quality and attribution integrity.

• Unpack and optimise "thumb-stopping" digital performance creative, working closely with design and content teams to develop high-performing assets that capture attention and drive conversions.

• Analyse performance rigorously, identifying trends, insights, and opportunities for optimisation. Proactively iterate based on early findings and ongoing data analysis.

• Utilise data to inform strategy and execution, with strong skills in data extraction and manipulation using tools like SQL and deep analytical capabilities within platforms like Looker.

• Share your knowledge and expertise with more junior team members, providing mentorship, guidance and support within the performance marketing function.

• Communicate performance marketing progress and insights across the wider marketing team, proactively handling questions and aligning your activities with other channel leads for maximum impact.

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

• A bachelor's degree

• 6+ years of hands-on experience in performance marketing (preferably at a high-growth scale-up business), with a proven track record of optimising campaigns towards net customer growth and customer lifetime value (LTV).

• Deep expertise in managing and optimising digital ad campaigns across SEM, Meta, and LinkedIn, with a strong understanding of their respective platforms, targeting capabilities, and best practices.

• Hands-on, in-platform expertise operating Google Ads, Meta Ads Manager and LinkedIn Campaign Manager — not just agency/vendor oversight.

• Experience managing campaigns in-house across multiple SEA markets, with direct ownership of budgets and pacing.

• A customer-first approach that allows you to tailor campaigns and communications to specific audience segments and profiles.

• The ability to dive deep into data to generate actionable insights, while also maintaining a strategic, high-level perspective.

• Strong budget management and ROI forecasting experience across multiple channels.

• Experience providing guidance or mentorship to less experienced team members.

• A results-driven mindset with a hunger to find creative solutions to problems and deliver measurable impact.

• Familiarity with digesting, synthesising, and communicating complex information in an easy-to-understand way – whether internally or to potential customers.

• Prior experience within a high-growth, scale-up business

• Prior experience with managing large scale budgets independently

• Prior experience working with creative agencies and external partners" With: "Prior experience working with creative agencies and external partners while retaining in-house ownership of day-to-day media buying

• Proficiency in SQL for data extraction and analysis, and strong experience with business intelligence tools such as Looker.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.