Develops and executes integrated marketing communications strategies, campaigns, content, and brand narratives across digital, social, media, email, and on-ground channels. Analyzes campaign performance, manages agencies and vendors, supports experiential activations, advises stakeholders, and ensures consistent brand governance. The role also requires strong writing, storytelling, editorial judgment, and familiarity with public-sector governance, procurement, compliance, and accountability processes.
[What the role is]
The Marketing Communications Manager is responsible for developing and executing integrated marketing and communications strategies that strengthen brand awareness, engage target audiences, and drive desired communications.The incumbent will lead the planning and delivery of multi-channel campaigns, create compelling content and narratives, leverage data and insights to optimise performance, and work collaboratively with internal stakeholders and external partners to achieve organisational objectives.
[What you will be working on]
Strategic Marketing & Communications
- Develop and implement integrated marketing and communications plans aligned with organisational goals.
- Translate business objectives into audience-centric campaigns and communication strategies.
- Shape key messages, storytelling frameworks, and campaign narratives across multiple touchpoints.
- Ensure consistency in brand positioning, tone of voice, and messaging.
Content Development & Storytelling
- Produce quality written content including campaign copy, EDMs, articles, media materials, website content, social media posts, and stakeholder communications.
- Adapt content for different audience segments and communication channels.
- Maintain editorial quality, accuracy, and brand compliance across all communications materials.
Digital Marketing & Performance Optimisation
- Plan and execute data-led digital marketing campaigns across web, social media, search, email, and paid media channels.
- Analyse customer and campaign data to identify trends, audience insights, and opportunities for optimisation.
- Work with agencies and vendors on SEO, SEM, paid social, and digital advertising initiatives.
Campaigns & On-Ground Activations
- Lead the planning, development and execution of integrated marketing campaigns across digital, social, media and on-ground channels.
- Conceptualise and manage experiential marketing initiatives
- Work closely with event agencies, venue partners, vendors and internal stakeholders to ensure seamless execution of activations.
- Develop activation concepts and engagement strategies that drive participation, awareness, advocacy and conversion.
- Measure the effectiveness of activations and events and recommend improvements based on insights.
Stakeholder & Agency Management
- Partner with internal teams to understand communication needs and provide strategic counsel.
- Manage relationships with creative, media, digital, and production agencies.
- Collaborate with external partners to maximise campaign reach and impact.
Brand Governance
- Ensure compliance with brand guidelines and communications standards.
- Support brand-building initiatives and maintain brand consistency across all channels.
- Contribute to the development of marketing toolkits, communication resources, and brand assets.
[What we are looking for]
Public Sector & Governance
- Familiarity with public sector governance, approval processes, and compliance requirements.
- Knowledge of government procurement procedures, including quotation and tender processes, vendor evaluation, contract management, and budget administration would be beneficial.
- Understanding of public accountability requirements and stewardship of resources.
Strong Writing & Storytelling
- Exceptional writing, editing, and content development skills.
- Ability to translate complex information into clear, compelling, and audience-centric communications.
- Strong editorial judgement and attention to detail.
Only shortlisted candidates will be notified
Singapore Economic Development Board (EDB) Singapore Office
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