Job Description:
Role Title: Manager, Channel Marketing (L09)
Company Overview : Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities for all to take up leadership roles.
Organizational Overview:
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose:
The B2B Email manager will be responsible for managing end-to-end campaign execution within the Salesforce Marketing Cloud (SFMC) with proper documentation for the B2B clients. The selected candidate will be aligned with the Direct Marketing India Team. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality execution and continuous optimization leveraging data and emerging AI capabilities.
Key Responsibilities:
Build, test, and deploy static and automated email campaigns in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable SFMC workflows
Adhere to execution SOPs, QA processes, and documentation within the campaign management systems
Identify opportunities for automation, scalability and process improvement
Leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization
Perform other duties and/or special projects as assigned.
Required Skills/Knowledge:
Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns
Proven experience in B2B campaign operations or marketing automation
Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
Excellent attention to detail, project management, and communication skills
Proven ability to deliver Analytical solutions for Business problems.
Desired Skills/Knowledge:
4+ years to Marketing and retail concepts
4+ years to Marketing databases and Digital Platforms
0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
4+ years to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc
Demonstrated ability to manage multiple projects, organize workflow, and prioritize work assignments
2+ years to data visualization and AI assisted analytics to uncover optimization opportunities and provide insights to business stakeholder
Eligibility Criteria:
Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
Work Timings: 02:00 PM-11:00 PM IST
This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs) We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be on any corrective action plan (First Formal/Final Formal, LPP)
L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.
L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
L4+ Level Employees can apply
Grade/Level: L09
Job Family Group:
Marketing