Job Description:
Company Overview:
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
Organizational Overview:
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose:
The Manager, Channel Marketing will be responsible for managing end-to-end campaign execution within the Zeta Marketing Platform(ZMP) with proper documentation for the B2C clients. The selected candidate will be aligned with the Direct Marketing India Team. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality execution and continuous optimization leveraging data and emerging AI capabilities.
Key Responsibilities:
- Build, test, audit and deploy static, dynamic, ad-hoc & automated email campaigns in Zeta Marketing Platform(Experiences,Agent studio,Athena)/ Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
- Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable ZMP/SFMC workflows.
- Adhere to execution SOPs, QA processes, and documentation within the campaign management systems.
- Identify opportunities for automation, scalability and process improvement.
- Leverage AI (Athena, Agent studio) to improve engagement and conversion rates.
- Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization.
- Perform other duties and/or special projects as assigned.
Required Skills/Knowledge:
- Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2C/B2B email campaigns in Zeta Marketing Platform/Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing email campaigns via email service platform.
- Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns.
- Proven experience in B2C/B2B campaign operations or marketing automation.
- Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud).
- Excellent attention to detail, project management, and communication skills.
- Proven ability to deliver Analytical solutions for Business problems.
Desired Skills/Knowledge:
- 4+ years to Marketing and retail concepts
- 4+ years to Marketing databases and Digital Platforms
- 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
- 4+ years to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc
- Demonstrated ability to manage multiple projects, organize workflow, and prioritize work assignments
- 2+ years to data visualization and AI assisted analytics to uncover optimization opportunities and provide insights to business stakeholder
Eligibility Criteria:
Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2C/B2B email campaigns in Zeta Marketing Platform/ Salesforce Marketing Cloud or in lieu of a degree, 4+ years of handson- experience executing Email campaigns via email service platform.
Work Timings: 02:00 PM-11:00 PM IST
This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs) We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager or HRM before applying for the role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be on any corrective action plan (First Formal/Final Formal, LPP)
- L8+ employees who have completed 18 months in the org. and 12 months in current role and level are only eligible
- L7 employees who have completed 12 months in the org. and 12 months in current role and level are only eligible
- L7+ can apply
Grade/Level: 9
Job Family Group:
Marketing